AR Marketing
Nestlé Milkybar launches AR campaign
Introduction to Nestlé Milkybar's Campaign
Nestlé Milkybar has launched a novel campaign that includes augmented reality technology to advertise values of goodness amongst children. The...
AR Marketing
Boosting Retail with Augmented Reality
Introduction to Augmented Reality in Shopping
Consumers are increasingly looking for products that aren’t physically in front of them, which may hinder the shopper experience....
AR Marketing
Augmented Reality Candy Ad
Introduction to Innovative Advertising
M&M's has recently launched a groundbreaking candy ad that utilizes augmented reality (AR) technology, marking the primary time the brand has...
AR Marketing
Understanding ARGs in Marketing
Introduction to Alternate Reality Games
Alternate reality games, or ARGs, are a type of storytelling that mixes digital and real-world elements to create an immersive...
AR Marketing
Augmented Reality Tourism Marketing
Introduction to Virtual Tourism
The COVID-19 pandemic has led to a big increase in online, armchair tourism, as travel restrictions have limited people's ability to...
AR Marketing
Australian Convicts Bring Virtual Reality to Wine Aisle
Introduction to Augmented Reality Marketing
Blurred vision might not be the one reason you see your wine bottle talking to you. Australian company 19 Crimes...
AR Marketing
LVCVA panel gets have a look at AI, virtual reality marketing program
Introduction to Las Vegas Tourism
The city of Las Vegas is seeking to attract more visitors through using advanced technologies akin to augmented reality, virtual...
AR Marketing
Snapchat Turns London Street into AR Playground
Introduction to Snapchat's Local Lenses
Snapchat has rolled out a brand new feature that permits users to create and share persistent augmented reality (AR) content...