AR Marketing
Snap’s Use of AR to Boost Brand Purchases
Introduction to Augmented Reality Advertising
Creating purchase intent is the last word test of digital promoting. The ability of a platform to drive consumers to...
AR Marketing
Walmart Introduces Augmented Reality to iOS App
Introduction to Walmart's Augmented Reality Platform
Walmart has been on the forefront of incorporating technology into its shopping experience. In 2022, the retail giant launched...
AR Marketing
eighth Wall Introduces Web-Based Augmented Reality Face Effects
Introduction to eighth Wall Face Effects
eighth Wall, a pc vision software company, has launched eighth Wall Face Effects, a tool that permits developers to...
AR Marketing
Baidu Launches New Augmented Reality Lab to Revive Fading Profits in China
Introduction to Baidu's AR Lab
Chinese search engine Baidu has launched an augmented reality (AR) lab in Beijing as a part of a $200 million...
AR Marketing
Kohl’s Delights Customers With Augmented Reality During Holidays
Introduction to Augmented Reality Shopping
American retailer Kohl’s has recently introduced an revolutionary augmented reality (AR) window shopping experience for its customers. In partnership with...
AR Marketing
Lessons for Marketers from Virtual Reality Marketing Examples
Introduction to Virtual Reality Marketing
Virtual Reality (VR) is a technology that has been gaining popularity over time, with 56% of consumers feeling that it's...
AR Marketing
Bareburger & Zara Use AR for Marketing
Introduction to AR Marketing
Modern "mad men" are buying into augmented reality for marketing, with the 2 latest examples being trendy burger maker Bareburger and...
AR Marketing
Sephora bets big on augmented reality for beauty
Introduction to Virtual Reality in Beauty
Bridget Dolan and her team at Sephora's Innovation Lab, based in San Francisco, were a 12 months into developing...