AR Marketing
Kohl’s Delights Customers With Augmented Reality During Holidays
Introduction to Augmented Reality Shopping
American retailer Kohl’s has recently introduced an revolutionary augmented reality (AR) window shopping experience for its customers. In partnership with...
AR Marketing
Lessons for Marketers from Virtual Reality Marketing Examples
Introduction to Virtual Reality Marketing
Virtual Reality (VR) is a technology that has been gaining popularity over time, with 56% of consumers feeling that it's...
AR Marketing
Bareburger & Zara Use AR for Marketing
Introduction to AR Marketing
Modern "mad men" are buying into augmented reality for marketing, with the 2 latest examples being trendy burger maker Bareburger and...
AR Marketing
Sephora bets big on augmented reality for beauty
Introduction to Virtual Reality in Beauty
Bridget Dolan and her team at Sephora's Innovation Lab, based in San Francisco, were a 12 months into developing...
AR Marketing
Augmented Reality Meets Inbound Marketing
Introduction to Augmented Reality
In today's world, artificial intelligence and virtual reality are two buzz terms which can be incessantly discussed. However, one other technology...
AR Marketing
Baidu Innovates with AR Marketing
Introduction to Augmented Reality
Augmented reality (AR) is a technology that has been gaining popularity lately. It involves using digital information to reinforce the true...
AR Marketing
Article on Augmented Reality Published by CofC Marketing Faculty
Faculty Members Publish Article in Prestigious Journal
The Department of Management and Marketing within the College of Charleston's School of Business has achieved a big...
AR Marketing
Marketers Are Asking The Wrong Question About AR And VR
Introduction to Mixed Reality
Brands are currently debating the advantages of augmented reality (AR) versus virtual reality (VR), but this discussion is becoming increasingly irrelevant....