AR Marketing
Marketers Are Asking The Wrong Question About AR And VR
Introduction to Mixed Reality
Brands are currently debating the advantages of augmented reality (AR) versus virtual reality (VR), but this discussion is becoming increasingly irrelevant....
AR Marketing
Can Retailers Leverage Augmented Reality and AI Successfully?
Introduction to Retail IoT
The world of retail is changing, and it's changing fast. Analysts predict that consumer-based augmented and virtual reality won't take off...
AR Marketing
Smartphones and Augmented Reality Redefine Our World Interaction
Introduction to Visual Experiences
As marketers, we’re often focused on refining keywords, copy and calls-to-action, whilst the those that we’re looking to have interaction are...
AR Marketing
Stranger Things Ad
Introduction to Augmented Reality Ads
Google has collaborated with Netflix to create a novel print ad for the hit show "Stranger Things" that involves life...
AR Marketing
Amazon Fashion Tries Snapchat’s AR Shopping Lenses
Introduction to Virtual Try-On
Amazon Fashion has partnered with Snapchat to launch a virtual try-on experience for eyewear. This revolutionary feature allows Snapchat users to...
AR Marketing
AR and VR for Small Businesses
Introduction to Immersive Technology
The coronavirus pandemic has caused a major shift in the way in which businesses operate, with many events and concert events...
AR Marketing
High-Profile Live Event Marketing
Introduction to Rokid's Innovative Marketing Strategy
Rokid, a pioneering company in the sector of augmented reality technology, recently made headlines with a spectacular marketing event...
AR Marketing
Walmart’s Augmented Reality Marketing Strategy
Introduction to Walmart Realm
Walmart has been working on a brand new solution to make shopping more fun and interactive, especially for younger generations. About...