Augmented Reality
Advertisers: IAB and MRC Release Draft Guidelines for Preliminary AR Measurement
Proposed Guidelines for Augmented Reality Advertising Metrics Unveiled by IAB and MRC
The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have announced a...
Augmented Reality
Explaining Augmented Reality: How Does it Work? (2024)
Understanding Augmented Reality: Blurring the Lines Between Physical and Virtual Worlds
Every day, we interact with our world through screens. Taking photos with our smartphones,...
Augmented Reality
Britannia launches AI-powered camera campaign for NutriChoice featuring Ranveer Singh, reports ET BrandEquity
Ranveer Singh in NutriChoice's AI Campaign: Britannia Introduces India's First AI-Powered Mixed Reality Smartphone Camera
Britannia, in partnership with Mindshare, has introduced India's first AI-powered...
Augmented Reality
Revolutionizing Modern Marketing Campaigns with AR Filters and CGI Technology
Revolutionizing Marketing with AR and CGI: Creating Immersive and Interactive Experiences for Consumers
The Evolution of Marketing: How AR and CGI are Transforming Consumer Engagement
Marketing...
Augmented Reality
Unlocking the Power of Augmented Reality in Retail and Marketing
Augmented Reality: Enhancing Customer Engagement and Shopping Experiences
Brands Embrace Augmented Reality to Engage Customers in Innovative Ways
In the ever-evolving world of marketing and retail,...
Augmented Reality
The Luxury of Virtual Try-Ons: Christian Dior’s Innovative Approach
Luxury Brand Christian Dior Couture Sees Success with Virtual Try-On Campaign
Augmented reality (AR) technology has revolutionized the way consumers interact with brands, particularly in...
Augmented Reality
Utilizing Augmented Reality for Business: A Guide to Implementing AR in Retail, Marketing, and Beyond (2024)
Exploring the Potential of Augmented Reality in Business
Augmented Reality: The Future of Business
Augmented reality (AR) has been a concept for over 50 years, but...
Augmented Reality
Brands are drawn to augmented reality for its limitless off-package marketing opportunities
Augmented Reality: Transforming Packaging into Interactive Experiences for Brands
Augmented Reality (AR) is revolutionizing the way brands interact with consumers, offering a new level of...