Augmented Reality
Apple must increase marketing efforts to persuade CMOs of its VR vision
Exploring Apple's Vision Pro: What Does the $3499 Mixed-Reality Headset Offer Marketers?
Apple’s new mixed-reality headset, the Apple Vision Pro, has been making waves in...
Augmented Reality
Shachar Scott from Meta Reality Labs Discusses Future Vision
Exploring the Future of Virtual and Augmented Reality with Shachar Scott, VP of Marketing for Meta Reality Labs
In this week's episode of The Speed...
Augmented Reality
Explore Singapore’s hidden gems with Google and STB through an AR tour
Google and Singapore Tourism Board Launch AR Guided Tour of Singapore's Landmarks and Hidden Gems
Tech giant Google and the Singapore Tourism Board (STB) have...
Augmented Reality
The Impact of Augmented Reality (AR) on Ecommerce Shopping in 2024
Exploring the Future of Augmented Reality Shopping: Trends, Market Insights, and Best Apps
The world of augmented reality shopping may seem like futuristic sci-fi. But...
Augmented Reality
IAB and MRC Seek Public Feedback on Augmented Reality Measurement Guidelines
IAB and MRC Release Augmented Reality Measurement Guidelines for Public Comment
The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have joined forces to...
Augmented Reality
Niantic Introduces Innovative AR-Based Ad Format to Incentivize Mobile Users
Niantic Launches Rewarded AR Ad Format for Brands to Interact with Consumers
Niantic Launches Rewarded AR Ad Format in Pokemon Go
Mobile developer Niantic has introduced...
Augmented Reality
Geometry Global and Blippar Join Forces to Introduce “Augmented Retail” through Global Strategic Partnership
Geometry Global and Blippar Announce Global Strategic Partnership for Augmented Reality in Retail
Geometry Global and Blippar Announce Global Strategic Partnership to Revolutionize Retail Experience...
Augmented Reality
XRii Unveils the Newest Developments in Augmented Reality and Marketing
Exploring the Future of Marketing with XRii: A Conversation with COO Liam Scammell at Advertising Week APAC
XRii Revolutionizing Brand Engagement with Cutting-Edge Interactive Solutions
From...