Augmented Reality
Advertisers Can Now Use Sponsored AR Filters on Snapchat
Snapchat Launches Sponsored AR Filters: A New Opportunity for Brands to Engage with Users
Snapchat has recently launched Sponsored AR Filters, a new advertising feature...
Augmented Reality
Utilize AR & VR Technologies to Enhance Fan Engagement and Capitalize on Real-Time Marketing and Revenue Potential in Sports
Revolutionizing the Sports Fan Experience: The Impact of AR and VR Technologies on Live Events
Caflisch believes that the key to successfully integrating AR and...
Augmented Reality
The Potential Impact of Augmented Reality on Marketing
The Future of Marketing: Embracing Augmented Reality and Phygital Marketing
The tech world has seen significant advancements in immersive technologies over the past three years,...
Augmented Reality
The Implications of Maybelline’s ‘Faux OOH’ Ads for the Future of Augmented Reality Advertising
Exploring the World of Faux Out-of-Home Advertising: A Look at Hyper-Realistic AR and CGI-Based Digital Ads
The era of faux out-of-home advertising is here, and...
Augmented Reality
Marketers view Snapchat’s AR as a work in progress
Snapchat's AR Advertising: A Work in Progress
Snapchat’s AR aspirations have hit a reality check as the social platform shifts its focus from creating AR...
Augmented Reality
Can AR technology capture attention in a world of shrinking attention spans?
Exploring the Impact of Short-Form Video and Augmented Reality on Social Media Engagement
In a world where attention spans are shrinking and digital ads are...
Augmented Reality
Australian consumers demand transparency and AR/VR technology in future content marketing efforts
Australian Consumers Seek Honesty and AR/VR Tech in 2024 Content Marketing: Latest Research from Adobe Express
The latest research from Adobe Express has uncovered some...
Augmented Reality
Three Marketing Startup Opportunities
Top 3 Startup Opportunities in Marketing Disrupting Traditional Practices
Startups focusing on AI-powered marketing automation have the opportunity to develop innovative solutions that leverage the...