Introduction to Carmella Creeper
To have fun Halloween, General Mills and marketing agency VMLY&R Commerce launched an modern augmented reality game featuring Carmella Creeper, the latest and first female character in General Mills’ Monster Cereal lineup. This exciting launch marks a major addition to the beloved monster group that has been a component of many kid’s breakfasts for many years.
The Evolution of Monster Cereals
For the past 35 years, the General Mills monster group has consisted of three iconic characters: Count Chocula, Franken Berry, and Boo Berry. These characters have develop into synonymous with fun and spooky Halloween-themed cereals. The introduction of Carmella Creeper, an undead DJ, brings a fresh and modern twist to the lineup. She will not be only the primary female character but additionally comes along with her own cereal flavor, caramel apple, and is featured on the Monster Mash Remix cereal box.
The "Creep to a New Beat" Experience
In partnership with Walmart, VMLY&R Commerce created the “Creep to a New Beat” shoppable AR experience. This immersive experience is inspired by Carmella’s remix of the classic Halloween song “Monster Mash.” The AR game allows users to interact with Carmella Creeper in a singular and interactive way, mixing music, cereal, and Halloween spirit.
How It Works
The "Creep to a New Beat" AR experience is designed to be fun and simple to make use of. By scanning a QR code found on specially marked boxes of Monster Cereals at Walmart, users can unlock the augmented reality game. Once contained in the game, players can dance together with Carmella Creeper to her remix of "Monster Mash," collect virtual coins, and even unlock exclusive content and prizes.
Conclusion
The introduction of Carmella Creeper and the "Creep to a New Beat" AR experience marks an exciting latest chapter for General Mills’ Monster Cereals. By embracing innovation and variety, General Mills is ensuring that its beloved brands remain relevant and fascinating for brand spanking new generations of cereal lovers. As Halloween approaches, the launch of Carmella Creeper and her interactive AR game is ready to bring joy and spooky fun to many, making this Halloween season one to recollect.
