Biggest Marketing Trends for the New Year
The marketing world is consistently evolving, and it’s essential to remain ahead of the curve to succeed. In this text, we’ll explore the most important marketing trends which can be expected to dominate the New Year.
Bringing Augmented Reality to Life
Pokémon Go brought augmented reality to the forefront, and now it is time for other marketers to dive in. Augmented reality (AR) and virtual reality (VR) technologies offer infinite creative possibilities, allowing viewers to turn into an integral a part of the brand experience. Instead of just observing, they turn into the motion. Australian brands should consider how they’ll use AR to offer a brand new experience for his or her customers, bring their brand’s essence to life in a fun way, and create an experience that stands out from the remainder.
How AR Can Benefit Your Brand
With AR, the probabilities are infinite. You can create interactive experiences that engage your customers and set your brand aside from the competition. For example, you should use AR to create virtual try-on experiences, interactive product demos, or immersive brand stories. The secret’s to think creatively and give you revolutionary ways to make use of AR to boost your customers’ experience.
Beacons Provide A Huge Opportunity for Retailers
Location-based, personalized data is one in every of retail’s most underutilized technologies. Marketers can use beacons to amplify the in-store experience and supply customers with personalized offers. Imagine a beacon in a clothing store that may locate a client, detect their demographics, and serve them a time-limited, personalized offer. This technology will help retailers higher understand buying patterns, create in-store engagement, redeem offers, and increase conversions.
How Beacons Can Enhance the In-Store Experience
Beacons will help retailers create a more personalized and interesting in-store experience. For example, you should use beacons to send customers notifications about sales, promotions, or latest products. You may also use beacons to trace customer behavior and preferences, and use that data to create more targeted marketing campaigns.
Facebook Broadening Scope
Facebook has introduced a unified conversion pixel that mixes each the conversion tracking pixel and custom audience pixels. This latest pixel enables more solutions for advertisers and provides more accurate tracking and measurement. Facebook Audience Network (FAN) can be developing latest formats, metrics, and channels, resembling purchases and installs via FAN. This is more likely to pivot the main target of programmatic display and supply more opportunities for advertisers.
How Facebook’s New Pixel Can Benefit Advertisers
Facebook’s latest pixel provides more accurate tracking and measurement, allowing advertisers to higher understand the impact of their campaigns. With the brand new pixel, advertisers can track conversions, customize audiences, and optimize their campaigns for higher performance. This will help advertisers get more value from their Facebook ads and improve their return on investment.
Chatbots and Messaging Apps
Chatbots and messaging apps are gaining momentum, and types are beginning to take notice. Brands like Sephora and American Express are using chatbots to offer customers with personalized recommendations and offers. In Australia, brands have an enormous opportunity to embrace this technology and serve in-app suggestions to customers where they spend most of their time.
How Chatbots Can Enhance Customer Engagement
Chatbots will help brands enhance customer engagement and supply personalized recommendations and offers. For example, you should use chatbots to offer customers with makeup suggestions, fashion advice, or travel recommendations. Chatbots may also help brands automate customer support, provide 24/7 support, and improve customer satisfaction.
Conclusion
The New Year is predicted to bring many exciting changes to the marketing world. From augmented reality to beacons, Facebook’s latest pixel, and chatbots, there are numerous trends which can be expected to dominate the marketing landscape. By understanding these trends and use them, marketers can stay ahead of the curve and achieve their goals. Whether you are a seasoned marketer or simply starting out, it’s essential to remain up-to-date with the newest marketing trends and technologies to achieve today’s fast-paced marketing world.
