Introduction to Chipotle’s New Lifestyle Bowls
Chipotle Mexican Grill is kicking off 2023 with a brand new lineup of Lifestyle Bowls that cater to contemporary wellness habits, particularly those of Gen Z and Millennials. The brand can also be launching a wellness-inspired AR Lens on Snapchat to encourage fans to keep up healthy habits and can reward 100,000 fans who participate with free guacamole.
Live Your Best Lifestyle
The recent definition of health has shifted away from food regimen culture, with Millennial and Gen Z consumers following individualized, holistic interpretations of wellness. According to a recent trend report, 76% of 13 to 39-year-olds agree wellness may be anything that makes you’re feeling good, and 90% of young people consider wellness looks different for everybody. Chipotle is meeting guests where they’re of their each day routines with a brand new lineup of Lifestyle Bowls designed to make healthy habits convenient and delicious.
The 2023 Lifestyle Bowl Lineup
The recent lineup includes seven bowls that embrace Gen Z and Millennials’ modern interpretation of wellbeing. The bowls are:
- Balanced Macros Bowl: Light White Rice, Black Beans, Chicken, Fajita Veggies, Fresh Tomato Salsa, Guac, Extra Romaine Lettuce (61g carbs, 45g protein, 33g fat)
- Veggie Full Bowl: White Rice, Black Beans, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guac
