Chupa Chups Halloween Hacks 2023: A Spooky Blend of AR and AI Experiences
Chupa Chups, the iconic Spanish confectionery brand, is taking Halloween to a whole new level with their innovative Halloween Hacks 2023 campaign. This year, they have partnered with Wavemaker India to create a one-of-a-kind experience that combines augmented reality (AR) technology, artificial intelligence (AI) generation, and personalized style customization.
The Chupa Chups Halloween Hacks 2.0 platform, available at www.chupachupshalloweenhacks.com, invites users to immerse themselves in a spooky virtual world from the comfort of their own homes. With the help of AR technology, users can explore a haunted landscape and experiment with different avatars, trying out the latest Gen Z hairstyles and fashion trends.
One of the standout features of the campaign is the AI-driven Look Generator, which allows users to create Halloween-inspired looks based on three chosen elements. This gamified experience adds an extra layer of fun and creativity to the Halloween festivities.
To spread the word about the campaign, Chupa Chups has enlisted the help of popular influencers from the gaming, fashion, and lifestyle industries. Personalities like Avneet Kaur, scout (Tanmay Singh), Anmol Raina, Mili kya Mili (Saloni Kandalgaonkar), and the content creator duo Funcho (Shyam Sharma and Dhruv Shah) have all shared their experiences with the Chupa Chups Halloween Hacks 2.0 platform on social media, using the hashtag #ChupaChupsHalloweenHacks.
With its blend of cutting-edge technology, personalized experiences, and influencer partnerships, the Chupa Chups Halloween Hacks 2023 campaign is sure to captivate and delight users this Halloween season.
