Introduction to Rewarded AR
Niantic, a number one augmented reality (AR) gaming company, has launched a brand new in-game ads product called Rewarded AR. This revolutionary product allows consumers to interact with branded AR experiences while playing popular games like Pokémon Go, unlocking in-game rewards in the method. The experience is powered by Niantic’s AR development platform, eighth Wall.
What is Rewarded AR?
Rewarded AR is a brand new ad format that permits brands to create interactive AR experiences inside Niantic’s games. These experiences offer in-game rewards to players, driving engagement and incentive. The product is designed to spice up brand impact, drive foot traffic in stores, and assist with purchasing decisions through AR visualizations. With Rewarded AR, brands can create immersive experiences that enhance brand awareness and loyalty.
Success Stories
One of the primary brands to pilot Rewarded AR was Circle K, which used the platform to advertise its latest coffee offering inside Pokémon Go. The campaign saw a median engagement rate of 76% and a median completion rate of 95% for the experience. "Rewarded AR integrates Circle K into this wildly popular gaming environment with timely and relevant offers that enhance brand awareness and loyalty, and we have been very happy with the outcomes to this point," said Margaret Barron, Vice President of Global Marketing for Circle K.
The Future of AR
Niantic’s launch of Rewarded AR comes as interest in AR-fueled activations persists. The company reports that users have preferred Rewarded AR ads, with around 80% of players indicating that the ad product is a superb idea. With the number of worldwide mobile AR users expected to achieve 1.7 billion by 2024, Niantic is doubling down on AR, backing the innovation’s potential. The company’s move can be timed with the Cannes Lions International Festival of Creativity, where Niantic is the official AR partner.
Industry Trends
Other platforms, comparable to Snap, are also prioritizing AR in hopes of attracting ad dollars. Snap has outlined AR as one in all its three strategic priorities and has struck partnerships with brands like Disney, Amazon, and American Eagle. As mobile gaming continues to grow in popularity, Niantic’s Rewarded AR is well-positioned to capitalize on this trend.
Conclusion
Rewarded AR is a game-changing product that gives brands a brand new solution to engage with consumers through immersive AR experiences. With its launch, Niantic is poised to revolutionize the promoting industry and supply brands with a brand new platform to achieve their goal audiences. As the variety of mobile AR users continues to grow, Rewarded AR is ready to play a significant role in shaping the longer term of promoting.
