Coca-Cola and Marvel Team Up for Immersive AR Experience and Prizes

This exciting collaboration between Coca-Cola and Marvel is sure to captivate fans around the world. With a mix of TV commercials, digital collectibles, prizes, and an immersive AR experience, the partnership brings together two iconic brands in a creative and engaging way.

Featuring more than 30 Marvel heroes and villains on scannable Coca-Cola packaging, consumers will be able to bring their favorite characters to life through AR technology. The campaign also includes a range of prizes, from movie tickets to Disney+ subscriptions, adding an extra layer of excitement for fans.

With a global reach spanning over 50 countries, the collaboration showcases the power of both Coca-Cola and Marvel to connect with consumers on a global scale. This partnership not only celebrates the long-standing relationship between the brands but also demonstrates their commitment to delivering innovative and unexpected experiences to their fans.

As Coca-Cola continues to push the boundaries with its marketing efforts, this collaboration with Marvel is just the latest example of how the brand is staying at the forefront of pop culture. By tapping into the legacy and affinity for both brands, Coca-Cola is able to create unique and memorable experiences for consumers around the world.