Introduction to Augmented Reality in Marketing
Augmented reality is quickly becoming one in all the most popular trends within the marketing and promoting industries, recognized as an revolutionary and artistic way of connecting with customers and increasing engagement. The technology has significantly grown in popularity over the previous couple of years, and the AR market is predicted to proceed this trend; it’s projected to succeed in $117.4 billion by 2022, as indicated by Markets and Markets research.
How Augmented Reality Works
Giving advertisers and marketers a possibility to create revolutionary campaigns that integrate the digital world into the true world, AR is popular with a wide selection of consumers, from children and tech-savvy millennials to baby boomers – principally, anyone owning a smartphone. From Snapchat filters to Pokemon Go, augmented reality techniques are gaining traction.
Creative Uses of Augmented Reality in Marketing
Below are some creative ways by which augmented reality might be utilized in the marketing and promoting industries.
1. Three-Dimensional Thinking
On the display network, ads are generally shown in a two-dimensional interface. However, AR opens up a large latest range of possibilities within the third dimension. Where viewers could once only see ads directly ahead of them, they may now find a way to see display ads of their peripheral vision. AR also allows for more detailed ads. This is because of the upper pixel/display size ratio seen in AR versus 2-D monitors.
2. AR As Primary Storytelling Medium
As marketers and advertisers, we’re all telling stories. AR gives you a more immersive platform to inform a story directing people to deeper content, game-like features, and bringing the consumers into the experience. We are all trying to find out the ROI of AR. If we connect it with the brand story and our owned properties, then we will start to indicate value through engagement and brand affinity.
3. Virtual Tours In Brick-And-Mortar Shops
With augmented reality, agencies and marketers will find a way to create unique experiences for buyers in brick and mortar shops by bringing in a digital virtual element. Creating virtual tours in the shop can add a component of fun while allowing buyers to learn more about services or products. For example, Jura has an AR app that permits consumers to try on watches virtually and compare looks.
4. Extending Live Experiences
Partnering with Snapchat as part of a bigger campaign is an ideal use of AR. But the chances ahead are what I find most fun. The wonderful thing about AR is the way it augments real life without taking away from what persons are experiencing. It has the potential to increase live experiences in a way that feels enriching and authentic.
5. Experiencing Products In E-Commerce Settings
Allow your customers’ imagination to guide them as they virtually experience your product. This has been done by firms including Lego and IKEA, where you are in a position to scan a catalog to see what the top product looks like or how it could fit into your room. AR studios’ promise of simplicity makes it accessible to more creative minds who could help bridge the experience gap in e-commerce platforms.
6. Use As A Creative Social Media Tool
Since agencies have already began to make use of Snapchat and Instagram lately, they’ll go even further with AR and implement it into their current social media tactics. Adding creative filters, animations, and interactions to on a regular basis objects or products, while correlating to your brand values, can improve brand experiences. AR might be great for taking video strategies to the following level.
7. Product Placements
Not unlike high traffic areas resembling Times Square or Santa Monica Boulevard where brands spend tens of hundreds of dollars on promoting, augmented reality presents a brand new way for brands to get in front of doubtless engaged users. Big brands must change into a part of the fact experienced in latest virtual or augmented worlds or they might be replaced by imaginary or latest, revolutionary marketers.
8. Localized Stimulation Of Clientele
This possibility will allow businesses to profit with localized promotion and artistic stimulation of clients of their vicinity. So many ideas can change into reality that might be specific to what the client is doing normally around you and what form of client you are in search of. The tourism industry will certainly profit from this.
9. Staying Focused On Strategy
No matter the medium, the brand’s strategy and messaging should all the time, without exception, be the primary consideration of any promoting or marketing campaign. This signifies that advertisers have to be as restrained as they’re creative when bringing AR into the equation, remaining focused on highlighting the unique value of the product/service somewhat than the most recent cool, latest effect.
10. Offering Unique, Memorable Interactions
AR is an increasingly popular vehicle to facilitate compelling, experiential brand interactions by superimposing a virtual element on top of an actual world experience. The rampant overnight adoption of Pokémon Go and the enduring popularity of Snapchat filters and lenses are only two examples of how firms are successfully using AR to create latest ways to attach with customers.
11. Experimenting With Many Clients
It’s helpful for agencies to experiment with latest technology with as many consumers as possible on a wide range of small projects. This will allow great opportunities to find out about AR’s capabilities, advantages, and issues before investing in a bigger scale project.
Conclusion
In conclusion, augmented reality is a strong tool that might be utilized in a wide range of creative ways within the marketing and promoting industries. From three-dimensional considering to experimenting with many consumers, the chances are limitless. As the technology continues to grow and evolve, it’s likely that we’ll see much more revolutionary uses of AR in the long run. By staying focused on strategy and highlighting the unique value of services, advertisers and marketers can use AR to create unique, memorable interactions with customers and drive business results.
