Darabase Launches Global Property Inventory Platform for Augmented Reality Advertising Campaigns

Darabase Launches Global Property Inventory Platform for AR Advertising Campaigns

Darabase has recently unveiled its new platform, darabase.io, which allows property owners to register their Property’s Digital Rights (PDRs) and control the digital content displayed in their locations. This innovative platform not only provides property owners with an additional income stream from AR advertising but also introduces a marketplace for PDRs.

With the increasing popularity of AR technology, Darabase aims to address the growing need for property owners to protect and regulate how their properties are used for AR content. By offering a secure and permission-based framework for immersive AR campaigns, Darabase ensures a legal, ethical, and brand-safe environment for advertising in the real world.

Dominic Collins, CEO and co-founder of Darabase, emphasized the importance of Property Digital Rights in protecting real estate from unwanted AR advertising while creating additional value for owners. He highlighted the significant shift towards immersive AR media in the global digital advertising market and Darabase’s role in enabling this transition.

The platform’s proprietary algorithm estimates the potential value of a property’s outdoor media inventory for immersive advertising, allowing property owners to register their PDRs as secure tokens on the Polygon Blockchain. This innovative approach has garnered support from industry leaders such as Scott Kaplanis from GroundBreak Ventures and Ian Baggett from Adderstone Group.

Legal experts like Oliver Bray from Reynolds Porter Chamberlain LLP have praised Darabase for bridging the gap between physical and digital realms through a consent-based framework for AR advertising. The platform’s initiative to tokenize Property Digital Rights on the blockchain has also been recognized by blockchain specialist Patrick Boismenu from the United Nations.

Global brands like The Gin Hub, Pernod Ricard, have expressed interest in leveraging Darabase’s platform for location-sensitive mixed reality experiences. The platform’s ability to connect brands with consumers in a contextually relevant manner has garnered attention from leading industry events like Digital Marketing World Forum (#DMWF).

Overall, Darabase’s launch of the global property inventory platform for AR advertising campaigns marks a significant milestone in the intersection of real estate, augmented reality, and digital advertising. By empowering property owners to claim their digital rights and generate value from AR, Darabase is paving the way for a new era of outdoor media innovation.