Introduction to Denny’s New Menu
Denny’s has debuted a brand new menu as a part of its "It’s Diner Time" initiative, which launched last week as a part of its seventieth anniversary celebration. The menu includes augmented reality that permits guests to make use of their phones to take a virtual tour of the menu and access exclusive deals, in addition to latest menu items.
Key Features of the New Menu
The casual chain invested over $25 million to upgrade and improve kitchen equipment, develop latest food offerings, increase efficiency and reduce food waste as a part of the "It’s Diner Time" overhaul. Some key features of the brand new menu include:
- In-store touchpoints that showcase classic offerings, like Moons Over My Hammy and Build Your Own Burger, alongside latest items, including the Mac N’ Brisket Sizzlin’ Skillet and Oven-Baked Lasagna.
- A national TV campaign to advertise the changes.
- New uniforms for workers and latest customer merchandise, available at DinerDrip.com, to further cement the brand in diner culture and meet consumers where they’re.
Kitchen Modernization Initiative
Denny’s has largely accomplished its kitchen modernization initiative, with fewer than 25 remodels to go as of February, in response to CEO Kelli Valade. The latest equipment has allowed the corporate to raised innovate its menu. The kitchen overhaul, together with future upgrades to cloud-based technology, had an initial price tag of about $65 million, with Denny’s contributing roughly $10 million toward installation costs.
Future Upgrades
The chain’s next initiative shall be to roll out latest restaurant technology, including a cloud-based point-of-sales system. This technology deployment is predicted to enable an improved overall guest experience, greater operational excellence, anticipated labor efficiencies, and improve payment experience, and function a platform for future innovation.
Comparison to Other Chains
A handful of other chains are within the midst of brand name overhauls. Red Robin is updating restaurant equipment and improving food quality, amongst other upgrades. Restaurant Brands International can also be investing $400 million in a marketing and remodeling program.
Conclusion
In conclusion, Denny’s latest menu and "It’s Diner Time" initiative mark a big investment within the chain’s future. With its modernized kitchen equipment, latest menu items, and upcoming technology upgrades, Denny’s is well-positioned to enhance the guest experience and stay competitive within the casual dining market. As the chain continues to roll out its latest initiatives, it would be interesting to see how customers reply to the changes and the way they impact the brand’s overall success.
