Introduction to Augmented Reality
Augmented reality is a technology that has been predicted to be a game-changer for several years now. However, it’s now not a rising technology – it’s here and has been an element of our on a regular basis lives for some time now. You’ve probably seen it in the shape of Snapchat filters or Pokémon Go. With the variety of AR users expected to hit the billion mark by 2020, it’s essential to know tips on how to design applications that use this technology, especially in ecommerce.
Why Use Augmented Reality in Ecommerce?
Augmented reality combines real-life input with computer-generated ones, making a latest and interactive experience. In ecommerce, AR is usually used for distant, real-time product visualization, allowing customers to try on products or see how they’d look of their environment without having to physically be there. This functionality can significantly impact a customer’s purchasing decision, particularly for products that require a high level of personalization or commitment.
Benefits of Augmented Reality in Ecommerce
The advantages of using AR in ecommerce are quite a few. It helps customers make more informed purchasing decisions, boosts customer engagement, and caters to their wants and expectations. According to a survey by RetailPerceptions, 71% of shoppers would like a retailer that gives AR, and 61% can be more prone to patronize a store that gives AR over one that does not.
Designing Augmented Reality Applications
Designing AR applications will be intimidating, even for seasoned UX designers. However, by following some basic guidelines, you’ll be able to create an efficient and interesting AR experience. Here are three AR design cornerstones to take into accout:
1. Input and Output Definition
Defining the inputs and outputs of the user experience is crucial in AR design. This involves determining what elements the user can interact with and the way they may interact with them. Physical gestures, voice commands, and device inputs are all common AR inputs. Outputs, however, are typically three-dimensional models of products that will be overlaid onto the user’s environment.
2. Environmental Considerations
AR applications will not be sure by a physical screen, and the interface can move because the user does. However, there are still area constraints to think about. AR designers use 4 different signifiers to explain an AR environment: public, social, personal, and intimate. These descriptors signify the areas surrounding the user and the character of the AR app itself.
3. User Fatigue
User fatigue is a typical issue in AR design, particularly when the user’s entire body is used as a controller. UX designers should be cognizant of interaction costs and take precautions to avoid repeated, high-effort interactions that may tire out the user. Placing incessantly accessed functions in easy-to-reach areas might help alleviate this issue.
Remember Essential Design Principles
When designing AR applications, it’s essential to recollect the fundamental tenets of user experience design. Don’t be tempted to get too creative and break from design standards. Instead, implement more hand-holding and visual and audio cues to guide the user through the experience.
Augment User Experience
By combining the rules described here together with your existing skillset, you’ll be able to craft beautiful and interesting AR experiences for ecommerce stores. Remember to maintain your design easy, intuitive, and user-friendly, and do not be afraid to experiment and check out latest things.
Conclusion
Augmented reality is not any longer a rising technology – it’s here, and it’s changing the way in which we interact with products and environments. By understanding tips on how to design effective AR applications, you’ll be able to create engaging and immersive experiences that boost customer engagement and drive sales. Whether you are a seasoned UX designer or simply starting out, the important thing to success lies in remembering the essential design principles and being willing to experiment and check out latest things. With the proper approach, you’ll be able to unlock the total potential of AR and take your ecommerce store to the following level.
