Introduction to Augmented Reality
Augmented reality (AR) isn’t any longer a rising technology, it’s here and has been for some time. You’ve probably seen it in your on a regular basis life, whether it is a Snapchat filter or Pokémon Go. With over 500 AR corporations listed on the startup database AngelList and users expected to hit the billion mark by 2020, it’s likely you will be designing an application for it soon.
Why Use Augmented Reality in Ecommerce?
Augmented reality combines real-life input with computer-generated ones, making a latest and interactive experience. In ecommerce, AR is usually used for distant, real-time product visualization, allowing customers to try on products or see how they’d look of their environment without leaving their homes. This functionality can play a serious role in the shopper’s purchasing decision, especially for personalized or long-commitment products.
Benefits of Augmented Reality in Ecommerce
AR technology offers several advantages, including increased customer engagement and brand loyalty. A survey by RetailPerceptions found that 71% of shoppers would patron a retailer more often in the event that they offered AR, and 61% would like a store that offered AR over one that did not. AR helps shoppers make more informed purchases, boosts customer engagement, and caters to consumers’ wants and expectations.
Designing for Augmented Reality
Designing AR applications could be intimidating, even for seasoned UX designers. To craft an efficient AR experience, it’s essential to think about the unique points of AR design. Here are three key cornerstones to bear in mind:
1. Input and Output Definition
Defining the inputs and outputs of the user experience is crucial in AR design. This involves determining what elements a user can interact with and the way they’ll interact with them. Inputs can include physical gestures, voice commands, or device inputs like taps and swipes. Outputs are typically 3D models of products that could be configured and viewed in real-time.
2. Environmental Considerations
AR designers need to think about the environment during which the user will interact with the appliance. This includes the physical space across the user, in addition to the device getting used. There are 4 areas of an AR environment: public, social, personal, and intimate. Each area has its own unique characteristics and requirements, and designers must take these under consideration when crafting the user experience.
3. User Fatigue
AR applications could be physically and mentally exhausting for users, especially in the event that they require repeated, high-effort interactions. Designers must take precautions to avoid user fatigue by placing regularly accessed functions in easy-to-reach areas and minimizing the variety of interactable elements on the screen at any given time.
Remember Essential Design Principles
When designing for AR, it’s essential to recollect the fundamental tenets of user experience design. AR applications aren’t the time to get too creative and break from design standards. Instead, designers should deal with implementing clear visual and audio cues, feedback, and tutorials to assist users navigate the experience.
Augment User Experience
By combining the rules described here with existing design skills, designers can craft beautiful and interesting AR experiences for ecommerce stores. With the tools and knowledge already available, designers can create effective AR applications that enhance the user experience and drive business results.
Conclusion
Augmented reality is a strong technology that may enhance the user experience and drive business leads to ecommerce. By understanding the advantages and challenges of AR design, designers can create effective applications that meet the needs of users and businesses alike. Whether you are a seasoned designer or simply starting out, the important thing to success lies in combining the unique points of AR design with essential design principles and a deep understanding of the user experience.
