Verizon and Disney Team Up for AR “Wish on a StAR” Experience Benefiting Children in Need
Verizon and Disney Team Up for AR Experience Benefiting Children in Need
Verizon and Disney have joined forces to create an augmented reality (AR) experience called “Wish on a StAR” in anticipation of the release of the animated comedy “Wish.” This unique experience, developed in partnership with Toys for Tots, aims to benefit children in need.
Accessible through scanning a QR code or online, “Wish on a StAR” allows users to scan the night sky with their phones and reveal a constellation of stars representing the wishes of children in need. By clicking on a star, users can donate to their local Toys for Tots chapter.
This limited-time AR experience, available until Dec. 1, is launching just before the debut of “Wish” on Nov. 22. The initiative showcases a community-focused approach as the holiday season kicks off, demonstrating how marketers are using innovative tactics to promote community engagement.
Augmented reality has long been praised for its ability to build and strengthen communities, and with this collaboration, Verizon and Disney are showcasing how AR technology can be used for a good cause. By allowing users to make donations to Toys for Tots through a fun and interactive AR experience, the initiative taps into the spirit of giving and goodwill that defines the holiday season.
The “Wish on a StAR” experience was created in collaboration with agencies Momentum Worldwide and The Famous Group, highlighting the power of partnerships in driving impactful initiatives. This activation not only aligns with the themes of Disney’s upcoming movie “Wish” but also reinforces Verizon’s commitment to fostering connections within communities.
As Disney celebrates its 100th anniversary this year, this AR activation serves as a fitting tribute to the company’s legacy of making dreams come true. By leveraging AR technology to engage consumers and support a charitable cause, Verizon and Disney are setting a positive example for other marketers looking to build meaningful connections with their audiences.
In a year where AR has been a prominent feature in marketing campaigns, Verizon’s “Wish on a StAR” experience stands out for its innovative approach to driving social impact. By using AR to bring people together and support children in need, Verizon and Disney are demonstrating the potential of technology to create positive change in the world.
