Introduction to Mind Ordering
Domino’s has taken its "Mind Ordering" campaign to the subsequent level by introducing two modern augmented reality lenses on Snapchat. The launch of those lenses coincides with the discharge of the second volume of episodes of season 4 of the favored Netflix series, Stranger Things, on July 1.
How the Lenses Work
The two lenses utilize facial-recognition technology from Snap Inc., allowing them to detect gestures equivalent to head tilting. This enables users to interact with Domino’s-inspired AR experiences, including levitating a pizza or being transported to the Upside Down, a fictional world from Stranger Things.
Unique Features of the Lenses
One of the lenses is a response lens that includes Snap’s six-second non-skippable commercials ad format. When users activate this lens, a clip from Stranger Things plays at the highest, while they will interact with a levitating Domino’s Pizza box in AR at the underside. This interactive feature allows users to immerse themselves on this planet of Stranger Things while having fun with a novel Domino’s experience.
Bringing the Experience to Life
By leveraging the ability of augmented reality and facial-recognition technology, Domino’s is providing Snapchatters with an modern and fascinating strategy to interact with their brand. The tie-in with Stranger Things adds an additional layer of pleasure, allowing fans of the show to experience the joys of the Upside Down in a totally latest way.
Conclusion
The introduction of Domino’s augmented reality lenses on Snapchat marks a brand new era in interactive promoting and brand engagement. By combining cutting-edge technology with popular culture, Domino’s is pushing the boundaries of what is feasible on this planet of promoting. As the "Mind Ordering" campaign continues to evolve, it can be exciting to see how Domino’s further innovates and engages with its audience.
