Introduction to Augmented and Virtual Reality in Enterprises
The world of technology is rapidly evolving, and two of essentially the most exciting developments are augmented reality (AR) and virtual reality (VR). As recent AR and VR devices hit the market, experts predict that companies will soon be flooded with recent applications. This shift is going on since the industry is now specializing in the company and gaming sectors.
The Rise of AR in Enterprises
AR usage in businesses is on the rise, with smart glasses for gaming expected to grow by 82% through 2021. This growth is driven by the various promising use cases for AR in enterprises, comparable to improved training, enhanced customer experiences, and increased efficiency. While the buyer AR market can also be growing, the enterprise sector is where AR is de facto taking off.
AR in Gaming and Beyond
The popularity of AR mobile gaming is paving the best way for more advanced AR experiences. Similarly, the VR market, which has been focused on gaming, is now getting used in corporate and enterprise settings for applications like simulation, training, and content creation. This crossover is going on because VR technology is becoming more sophisticated and accessible.
The Role of New Hardware and Software
New hardware announcements and expanded content selection are driving the shift towards enterprise-focused AR and VR applications. For example, Osterhout Design Group (ODG) has unveiled its recent Project Horizon smart glasses display, which offers a large field of view. This, combined with a partnership with OTOY, is predicted to bring more consumer content to the market. In VR, HTC’s Vive for Business is making it easier for corporations to adopt VR technology.
The Future of AR and VR
The combination of latest hardware and software is making a more fluid relationship between AR and VR. While AR is currently more focused on enterprise applications, and VR is more focused on consumer gaming, these boundaries are blurring. The potential for disruption in these markets is vast, and the restrictions are not any longer as restrictive as they once were.
Conclusion
In conclusion, the world of AR and VR is evolving rapidly, and businesses must be prepared for the influx of latest applications and technologies. With the expansion of AR in enterprises and the crossover of VR into corporate settings, the probabilities are limitless. As the industry continues to innovate and push the boundaries of what is feasible, we are able to expect to see much more exciting developments on this planet of AR and VR.
