Exploring the Future of AR and Creativity at APAC AR Day Event with Snap Inc CEO Evan Spiegel

At the recent APAC AR Day event hosted by Snap Inc in Mumbai, Evan Spiegel, co-founder and CEO of Snap Inc, engaged in a fireside chat with Ajit Mohan, APAC president of Snap Inc. The discussion centered around the potential of Augmented Reality (AR), its impact on fostering creativity, and its significance for brands in India.

Spiegel expressed his enthusiasm for the surge in creativity among Indian users and content creators, noting the growing community of creators and users building AR experiences in India. He highlighted the evolving Indian market and the role of AR tools in enabling creators to lead and engage audiences.

Looking towards the future, Spiegel shared his vision for AR, emphasizing its potential to bring the power of the internet and computing into the real world. He envisions a shift towards a more immersive experience where AR extends beyond mobile phones to wearable devices like glasses, seamlessly integrating computing with real-life experiences.

When asked about advice for Indian brands and companies using AR for marketing, Spiegel emphasized the youthfulness and creative potential of the Indian population. He stressed that AR is crucial in shaping India’s content creation future, providing augmented reality experiences for self-expression and learning. Brands were encouraged to enhance their campaign distribution and create fun AR experiences to leverage the vast Indian user base.

Spiegel also discussed the role of Artificial Intelligence (AI) in AR, particularly in reducing barriers to creativity, such as 3D asset creation. Snap Inc aims to invest in AI to facilitate the creation of immersive AR experiences and lenses, making it easier for creators to provide high-tech offerings to their audience.

While acknowledging the importance of chatbots, Spiegel expressed greater excitement about AI’s role in image and video creation. He believes that AI will bridge the gap between creative visions and won’t be a barrier for developers and content creators, holding significant potential for self-expression and creativity.

The event highlighted the growing importance of AR in India and the role of technology in shaping the future of content creation and brand engagement. With Snap Inc’s focus on innovation and investment in AI, the future of AR looks promising for Indian users and creators.