Exploring the World of Augmented Reality: From Past to Future
Augmented reality (AR) has become a buzzword in the tech world, with its immersive experiences capturing the imagination of users across the globe. But did you know that the origins of this technology date back to 1968? US computer scientist Ivan Sutherland invented the first AR device, a head-mounted display that could place two-dimensional images within a 3D environment. This invention laid the foundation for the AR experiences we enjoy today.
Fast forward to the present day, and AR has evolved significantly. From mobile games like Pokemon Go to high-end headsets like the Apple Vision Pro and Meta Quest, AR has become more accessible and interactive than ever before. Companies like Xtendr are pushing the boundaries of AR technology by creating platformless AR experiences that can be accessed with a simple QR code scan.
Xtendr’s founder and CEO, Anurag Sachdeva, has a vision to revolutionize the way we engage with AR content. By leveraging spatial computing, artificial intelligence, and cloud-based technologies, Xtendr is able to create immersive AR experiences that blur the lines between the digital and physical worlds. The company has worked with major brands like Redbull, Coca-Cola, and Nestle Maggi to deliver unique and engaging AR campaigns.
But creating platformless AR experiences comes with its challenges, particularly in terms of latency and distribution. Xtendr uses a combination of cloud computing and optimized 3D renders to ensure a seamless experience for users across all devices and internet speeds. With the future of AR looking brighter than ever, Sachdeva believes that advancements in technology like 5G and mixed reality headsets will propel AR into the mainstream.
As we look towards the future of augmented reality, it’s clear that the possibilities are endless. From interactive games to immersive storytelling, AR is reshaping the way we interact with digital content. With companies like Xtendr leading the way, we can expect to see even more innovative AR experiences in the years to come.
