Introduction to Augmented Reality
The concept of augmented reality (AR) has been around for several years, but its potential to disrupt industries remains to be being explored. As demonstrated by Pokémon Go, AR generally is a game-changer when utilized in a sensible and artistic way. Max Dawes, marketing director at Zappar, believes that the food industry is just scratching the surface of AR’s potential. By integrating AR right into a broader brand strategy, firms can unlock recent ways to interact with customers and supply immersive experiences.
The Power of Packaging
Packaging is an often-untapped resource for brands to harness and supply interesting content and messaging. For kids’ brands, games are a superb technique to engage with customers, while for adult audiences, AR could be used to supply more in-depth details about products. For example, a whisky brand could use AR to provide customers a 360-degree tour of the distillery and barley fields, providing a more engaging and immersive experience.
Real-World Applications
Companies like Sephora and Bulmers are already using AR in progressive ways. Sephora’s virtual artist initiative allows customers to try on makeup virtually, while Bulmers has partnered with Shazam to create interactive experiences for patrons. These examples display the potential of AR to resolve real problems and supply value to customers.
Democratizing AR
Zappar has developed tools that enable brands, agencies, and even schoolchildren to create their very own AR content. The company’s ZapWorks tool provides options for all skill levels, from drag-and-drop options for youngsters to more advanced tools for developers and creatives. This democratization of AR technology has the potential to unlock recent possibilities for industries and individuals alike.
The Future of Design Agencies
As AR becomes more prevalent, design agencies might want to adapt to include this recent technology into their work. While some agencies may decide to recruit AR experts, others may partner with specialized agencies or construct their very own in-house teams. The way forward for design agencies will likely involve a mix of those approaches, as they work to remain ahead of the curve and supply progressive solutions for his or her clients.
The Impact on Food Packaging
The use of AR on food packaging has the potential to revolutionize the best way firms engage with customers. By providing interactive experiences and immersive content, brands can differentiate themselves and construct stronger relationships with their customers. However, as Simon Thorneycroft, founding father of Perspective Branding, notes, the medium mustn’t be confused with the message. The key to successful AR integration is to create content that’s relevant, engaging, and immersive.
Conclusion
In conclusion, augmented reality has the potential to disrupt industries and supply recent ways for firms to interact with customers. By integrating AR into their brand strategies, firms can unlock recent possibilities and supply immersive experiences for his or her customers. As the technology continues to evolve, it can be exciting to see how industries like food packaging adapt and incorporate AR into their work. With the democratization of AR technology, the probabilities are countless, and the longer term of design agencies and food packaging will likely be shaped by this progressive technology.
