In the net shopping -era, one which is missing in an ideal shopping experience was a sensible approach to view products from a distance. Thanks to augmented reality and virtual proby-on solutions (VTO), this isn’t any longer an issue.
Various AR and webar development corporations enable retailers and e-commerce brands to supply their customers a really realistic approach to check out different products. From clothing and shoes to make -up and household goods, consumers could make a well -founded purchase decision after using these solutions.
Geenee AR, a webar technology company, has recently announced a comprehensive suite of immersive digital purchasing solutions for e-commerce brands, including advertisements, online shops and mirrors.
Virtual testing solutions improve the shopping experience and increase sales
One of the most important problems for online retailers is the massive amount of returned products. When it involves clothing, shoes, glasses and accessories, many consumers find that they should not well fitted to their body type. Or, as soon as you are trying on the product, you is not going to get the look you will have imagined if you saw the product in the net shop that’s presented by a model.
See also: Geenee AR and Ready Player Me Partner to bring full-body avatars to webar experiences
With virtual testing of solutions, consumers can have a more realistic idea of ​​how they’d wear every product. This reduces the variety of product returns and increases customer loyalty.
Until recently, most, if not all, AR trial solutions were normally aligned in a certain form of product: be it make-up, glasses, hairstyle, clothing or jewelry.
Geene virtual testing solutions
With the brand new suite of virtual subject solutions, retailers and e-commerce brands can offer their customers a whole experience. Virtual providing data for products comparable to T-shirts, dresses, skirts, pants, jackets and sweaters in addition to test subjects for beauty products and accessories comparable to handbags, jewelry, glasses and hats in addition to other head tension accessories include geenee's virtual subject solutions.
In addition, the corporate's virtual testing solutions are diverse and support a big selection of body types. This is incredibly necessary for purchasers who not only in response to the appropriate size, but in addition for garments that complement their bodies and make them feel safer.
“Augmented reality helps consumers to make well -founded and self -confident buying decisions faster than ever,” said Heather Lipner, head of Geenee AR product design, in a press release that was shared with Arpost. “Will it fit? Will it look good? To see what something looks like on your personal face or body, the trust of shopping for the acquisition will trigger an important driver for e-commerce success.”
In addition to virtual, the corporate also offers AR for home goods comparable to furniture and devices of your size.
Key features of geene virtual testing of solutions
Geenee offers a whole suite of solutions for online and offline individual trade shops. The most important features of the virtual testing solutions include:
- E-commerce sales point-based full body and face tracking, with which customers can check out all sorts of head to toe;
- In front of -Aort -mirror -AR mirror with which customers can try on products within the shop without going to a changing stand;
- Embedded ads of the corporate's partnership with publicationx can offer brands virtual subject experiences of their online ads on various web sites and social media platforms.
Brands report positive results after implementing the VTO solutions
So far, several brands of fashion, beauty and household goods have used geene virtual subject solutions, and a few of the results they shared the corporate belong:
- For glasses: 81% increase within the add-to-cart;
- For modes products: 24% decline within the returned products;
- For accessories: a rise in conversion rates by 25%;
- For household goods: a rise in conversions by 67% and a decline in product returns by 38%.
These results confirm the vision of the CTO of Geenee, Evgeny Peshkov.
“Virtual proby-on brings e-commerce to the subsequent stage. If you might be in a position to see how something actually matches, as a substitute of guessing on 2D photos, the client's decision simplifies,” said Peshkov. “The variety of advanced techniques which can be specially created and coordinated for this task enables a high degree of realism and loyalty. Geene's web first solution from Geenee is outdo-of-the-box and might easily be integrated into any e-commerce platform.”
Experience virtual try from Geenee
Geeenee AR offers each brands and consumers the chance to check their latest VTO solutions. Everyone can test a demo version on a desktop or cellphone.
