Navigating the Future of Content Marketing: Embracing Virtual and Augmented Reality

Virtual and augmented reality are set to revolutionize the way content is produced and consumed in the coming years, according to Anthony Kane, senior digital marketer with 1SEO Digital Agency. From retailers incorporating AR into their products to help sell a lifestyle, to real estate agents using VR to give potential buyers a feel for a new home, the possibilities are endless.

But it’s not just about selling products or homes. Kane predicts that even customer support will change drastically with the adoption of immersive technologies, making long phone calls and live chats a thing of the past.

For digital marketers, the time to start experimenting with VR and AR is now. While it may seem daunting to add yet another channel to their already long list of responsibilities, there are resources available to help them get started. Industry guides like the International Advertising Bureau’s 2017 New Standard Ad Unit Portfolio provide best practices for implementing AR and VR into digital marketing campaigns.

And the tools needed to create AR experiences are already available, with Apple’s ARKit and Google’s ARCore making it easier for users to experience a blend of the physical and digital worlds.

But marketers don’t have to go big right away. Thom Gruhler, CEO of Fjuri, advises starting small and being willing to experiment and learn along the way. Investing in building AR capabilities within their own departments can also set marketers up for success in the long run.

In the end, the key is to start thinking about how VR and AR can enhance user experience and engagement, and to be willing to adapt and evolve as these technologies continue to shape the future of content creation.