giga! Launches AR Filter Turning Words with “e” into Retail Sites

Singapore-based mobile service giga! is making waves in the tech world with its latest innovation – an augmented reality (AR) filter that transforms every word with an “e” into a retail site. This exciting development comes on the heels of giga!’s launch of its new 5G eSIM, now available on both Apple and Android devices.

The 5G eSIM promises nationwide 5G connectivity, secure eSIM activation for faster download and upload speeds, seamless streaming, and ultra-low latency for customers. To celebrate the launch of this cutting-edge technology, giga! has teamed up with creative agency Grey Singapore to introduce the “giga E-xplorer” AR filter.

Accessible through giga!’s website and social channels, the E-xplorer uses the smartphone camera to identify any letter ‘e’ in the environment. Participants can unlock exciting prizes such as eggs, pearl bubble tea, and even tickets to Dua Lipa’s concert, along with promotional codes for giga’s new 5G eSIM plans.

In addition to the AR filter, giga! has released a 10-second video featuring QR codes on items containing the letter “e,” further engaging users in the interactive experience. The company has also partnered with key opinion leaders (KOLs) to create compelling content promoting the giga E-xplorer.

Peter Callaghan, creative director at Grey Singapore, expressed excitement about the innovative campaign, stating, “Launching anything into the crowded telco space is a challenge. At giga, we love rising to that challenge by entertaining people and making them feel good. The giga E-xplorer is such fun; you can scan anything from cereal boxes to number plates and stand to win one of our excellently engineered emotive prizes.”

As the buzz around giga!’s latest offering grows, MARKETING-INTERACTIVE has reached out to the company for more information. Stay tuned for updates on this groundbreaking AR filter and the exciting prizes it has to offer.