Introduction to Interactive YouTube
Google is working on a brand new approach to make YouTube more engaging for users and advertisers. The company desires to make it easier for viewers to interact with the videos they watch, especially with regards to buying products.
What’s New with YouTube
This week, on the Cannes Lions International Festival of Creativity, Google showed off a brand new tool that lets video creators add augmented reality (AR) features to their videos. This implies that viewers will have the option to see and take a look at out products in a more interactive way.
Augmented Reality on YouTube
The latest AR tool is starting with beauty brands, letting viewers digitally try on makeup products while watching tutorials and reviews. For example, if someone is watching a video a few latest lipstick, they’ll use the AR feature to see what the lipstick would appear like on them. This makes it easier for viewers to come to a decision in the event that they need to buy the product.
Testing the New Feature
The feature is currently being tested with YouTube’s FameBit branded content studio and types like MAC Cosmetics. MAC is using the feature to advertise different shades of lipstick. If a viewer likes how the lipstick looks, they’ll click on a link to purchase it directly from MAC’s website.
How it Works
The process is easy: a viewer watches a video, sees a product they like, and uses the AR feature to try it out. If they like the way it looks, they should purchase it with just a couple of clicks. This makes it easier for brands to sell their products and for viewers to search out latest things they like.
Conclusion
The latest AR feature on YouTube has the potential to vary the way in which we interact with videos and buy products. By making it easier for viewers to check out products and buy them directly from the video, Google is hoping to extend user engagement and make YouTube a simpler platform for advertisers. As the feature becomes more widely available, we will expect to see more brands using it to advertise their products and more viewers using it to find latest things.
