In the past few weeks, Google has managed to make use of the Hype to make use of the Star Wars streaming series The Mandalorian with an AR app that was not only available for Android, but in addition just for 5G-equipped devices.
Now Google has worked with Red Bull to start out an AR experience that’s synchronized with the last climb. A documentary concerning the Canadian climber becomes Gadd's expeditions for 2014 and 2020 on Mt. Kilimanjaro and the consequences of climate change between travel. While the experience on ARKIT-capable iPhones and iPads in addition to on Android devices that support Arcore, on this case you wish either a Chromecast with Google TV or one other Android TV appliance.
To access the experience, you might want to have the Red Bull TV app for Android and iOS installed in your smartphone in addition to on an Android TV. Then navigate to the last promotion in your television.
At the start of the experience you’ll discover a QR code for scanning to open the experience in your smartphone. They scan their surroundings based on tradition with arkit and arcore apps and anchor experience with the on-screen manual on their television. Additional content might be activated throughout the film.
As soon as you’ve calibrated, you’ll discover a 3D replica of Mt. Kilimanjaro. During the complete film, the Trek on the mountain is communicated with additional content and videos to interact throughout the experience, including photo galleries, team bios, virtual measuring devices, the peak and oxygen and waypoints to see the situation of the crew.
Experience was developed by Eyecandylab, the team that previously developed an AR shopping experience with LG Uplus for the South Korean market.
Previously, Red Bull brought the Red Bull Air Race into the physical surroundings of the viewer via the Hololens and the flight deck application.
The most up-to-date experiment of the brand is definitely more scalable, considering that it’s way more likely that the typical consumer has either the brand new Chromecast or an Android TV than a Hololens.
However, the fragmentation of app-based mobile AR experiences between Apple and Google ecosystems can be emphasized. Sure, the Red Bull TV app is obtainable for iPhones and iPads, but that also implies that this segment of consumers tends to make a decision the Apple TV ecosystem.
However, if you happen to are a fan of out of doors explorations and augmented reality, the brand new Chromecast is convenient enough as an impulse purchase.
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Cover picture via Red Bull Content Pool
