Introduction to Augmented Reality
Augmented reality (AR) is a technology that blends the physical and digital worlds, changing the best way we shop, learn, navigate, and experience the world. It allows us to try on virtual lipstick, check out products in our surroundings, and even brings fans closer to their favorite artists’ content. With the advancement of AR, artists and creators can now use it as an immersive approach to connect with their audience in latest and exciting ways.
The Power of ARCore Geospatial API
Google’s newly released ARCore Geospatial API is a game-changer for AR experiences. It utilizes over 15 years of Google Maps data to enable the deployment of immersive experiences at a world scale, covering greater than 100 countries. This API allows content creators to show cities into live canvases, opening up countless possibilities for progressive and interactive experiences.
Real-World Applications of ARCore Geospatial API
One notable example of the ARCore Geospatial API in motion is the collaboration between Gorillaz, the world’s biggest virtual band, and Nexus Studios, a number one real-time animation specialist. Throughout the 12 months, they used the API to push the boundaries of what is possible in AR. The result’s an experience that revolutionizes the concept of music videos, allowing fans to assemble and witness Gorillaz perform in larger-than-life AR.
Gorillaz Presents: A World-Scale Immersive Performance
"Gorillaz Presents" is an experience that enables fans to assemble and witness the band perform in AR. Directed by Jamie Hewlett and Fx Goby, the "Skinny Ape" performances use the ARCore Geospatial API to rework public spaces into cultural experiences, bringing the world of Gorillaz to life like never before. This experience is out there for pre-install on Android and iOS devices, making it accessible to a big selection of fans.
Conclusion
The ARCore Geospatial API is a robust tool that’s changing the best way we experience the world. With its ability to deploy immersive experiences at a world scale, it’s opening up latest possibilities for artists, creators, and fans alike. As seen within the collaboration between Gorillaz and Nexus Studios, the API has the potential to revolutionize the best way we devour music and art. As AR technology continues to evolve, we are able to expect to see much more progressive and interactive experiences that blur the lines between the physical and digital worlds.
