Introduction to Augmented Reality
Augmented reality, or AR, is a technology that mixes the true world with virtual information. It was a hot topic seven years ago, with many brands experimenting with it. Companies like K’nex toys, Lego, Jack’s Links beef jerky, and Best Buy were all using AR to reinforce their marketing and customer experiences.
The Rise and Fall of AR
At its peak, AR was seen as a game-changer for brands. It allowed them to create interactive and immersive experiences for his or her customers. However, as time went on, the hype around AR began to fade. Many brands found it difficult to create AR experiences that were each engaging and useful. As a result, AR took a backseat to other emerging technologies like virtual reality and artificial intelligence.
The Impact of Pokémon Go
But then, in 2016, something modified. Pokémon Go, a mobile game that used AR to bring Pokémon to life in the true world, was released. The game was an enormous hit, with tens of millions of individuals world wide playing it. Pokémon Go showed that AR might be used to create experiences that weren’t only fun but in addition engaging and social.
How Pokémon Go Used AR
Pokémon Go used AR to overlay Pokémon onto the true world. Players could see Pokémon of their surroundings, and even interact with them. The game also encouraged players to get outside and explore their communities, which helped to advertise physical activity and social interaction. The success of Pokémon Go showed that AR might be used to create experiences that were each entertaining and helpful.
The Revival of AR
The success of Pokémon Go has helped to revive interest in AR. Many brands at the moment are ways to make use of AR to reinforce their marketing and customer experiences. With the rise of smartphones and other mobile devices, AR is now more accessible than ever. Brands can create AR experiences which can be each engaging and useful, and that will be accessed by a wide selection of individuals.
The Future of AR
The way forward for AR looks brilliant. With the event of latest technologies like AR glasses and smart contact lenses, AR is ready to grow to be much more sophisticated. Brands will have the ability to create experiences which can be much more immersive and interactive. The possibilities for AR are limitless, and it would be exciting to see how brands use this technology in the long run.
Conclusion
In conclusion, Pokémon Go has given AR a much-needed lift. The game’s success has shown that AR will be used to create experiences which can be each fun and fascinating. With the revival of interest in AR, we are able to expect to see more brands using this technology to reinforce their marketing and customer experiences. As AR continues to evolve, it would be exciting to see the brand new and progressive ways in which brands use this technology to attach with their customers.
