Introduction to the End of Smartphones
The countdown to the top of smartphones as we all know them has begun. This is not news, as it has been happening for a while now, driven by the advance of augmented reality (AR), artificial intelligence, and other cognitive technologies. As technology rapidly advances, the mediums we use to speak must evolve too, limiting the smartphone’s timeline. The age of smartphones has peaked as a consequence of the changing nature of how we use these devices and the hardware’s struggle to maintain up with emerging technology, namely AR.
The Evolution of Smartphones
It’s hardly relevant to call these devices ‘phones’ anymore, as increasingly more people favor web services over basic telephone use. An ecosystem of social media marketing is rapidly growing around various points of the smartphone, excluding the phone: the camera, image editing suites, content sharing functions, and social media. As digital marketing strategies prioritize creating visual assets, and with smartphones getting used to deliver ever-increasing imagery and video content to consumers, a greater description for these devices is ‘internet-enabled cameras,’ and the very best use for them is creating and sharing content.
The Role of Tech Leaders
Tech leaders inside their respective forums, equivalent to Facebook F8, Apple WWDC, and Google I/O, increasingly talk in regards to the way AR will change our lives. These giants have highlighted the brand new capabilities they’re constructing around this technology, and their efforts are largely headed towards bringing brands closer to the person through AR, which enables more immersive and visual marketing campaigns. Advancements, equivalent to enabling Facebook Messenger with AR capabilities or the increasing popularity of 360-degree imagery, break the boundaries of text and create a more personal and interactive experience between consumer and brand.
Benefits of AR
AR has many advantages that we are able to begin to see affecting our on a regular basis habits. There are already apps on the market like Glasses by Warby Parker, which enables people to virtually try on frames before they buy, Olay Skin Advisor, which analyzes a person’s skin type to search out the very best care products, or L’Oreal’s Style My Hair feature, embedded on its website, which discovers cosmetics and styles that suit an individual best. Highly intuitive and user-friendly, retail is an ideal place for AR; online shopping takes on a brand new meaning when individuals can virtually try on the whole lot from glasses to nail varnish from the comfort of their home.
Implications of AR Adoption
The growth of AR adoption also holds implications for numerous other uses, from how we interact with brand marketing to education and training programs. Primarily visual and more engaging than static content, AR has huge implications as an edtech resource, because it helps to advertise higher retention than book-based learning, and may be expanded to visualise complicated tasks prior to learning-by-doing approaches, paving a brand new path for medical training, construction, or engineering. AR will eventually develop into a part of our on a regular basis lives, and developers are already hard at work to construct an ecosystem of AR apps that lay the groundwork ahead of a mass-launch of AR-enabled devices.
The Limitations of Current Smartphones
However, the hardware of current smartphones limits developers from taking full advantage of the software’s unlimited capabilities as a consequence of the shortage of an appropriate AI processing chip, meaning tech corporations must optimize yet one more latest generation of hardware. Apple’s current business model showcases the hardware problem, bringing out latest devices yearly to maintain up with ever-advancing technology and often changing functionalities. Each device has began to develop into a costly expense relatively than an investment in cutting-edge technology, to the purpose where latest phones significantly depreciate inside a few years and develop into practically worthless inside five.
The Future of AR
It’s time to face the long run of communication; a more connected, digital, and social relationship enabled by the advancement of AR, not inhibited by the expensive and limiting restraints of outdated hardware. We’ll be entering the age of the ‘sci-fi movie’ where things we have seen in movies through the years begin to develop into reality. Rather than navigating the streets using Google Maps, apps equipped with computer vision will throw AR directions up right before our eyes, displayed as if laid out on the road in front of us.
What’s Next for Smart Devices
As for what form of ‘phone’ we’ll depend on when AR sets in, it’s hard to say needless to say. We’re preparing for a time when smart devices as we all know them stop to exist, so expect something totally different from what we use today; potentially advanced glasses or contact lenses, all with a concentrate on camera-centric apps. When AR devices develop into the usual, our lives will change dramatically. Devices will develop into way more intuitive, and our interaction with technology will probably be much smoother, paving the way in which for progressive latest business practices, consumer behavior, and academic resources.
Conclusion
In conclusion, the top of smartphones as we all know them is near, and the long run of communication is all about AR. With its many advantages and implications, AR is ready to vary our lives in ways we never thought possible. As tech leaders proceed to advance this technology, we are able to expect a more connected, digital, and social relationship that can transform the way in which we interact with one another and with brands. The future is exciting, and it is time to prepare for a world where smartphones are a thing of the past.
