Introduction to Augmented Reality in Advertising
The use of augmented reality (AR) in promoting has turn out to be increasingly popular, with 97% of brands on Forbes’ Most Valuable Brands list currently utilizing this technology. To help marketers navigate this growing field, the Interactive Advertising Bureau (IAB) has released its AR Buyer’s Guide. This comprehensive guide is designed to help mid-level and senior-level marketers in understanding the advantages and implementation of AR marketing.
Benefits and Types of AR Experiences
The IAB’s guide highlights some great benefits of AR marketing, including its ability to create immersive and fascinating experiences for consumers. It also outlines the varied varieties of AR experiences available to brands, resembling virtual try-on, product demonstrations, and interactive games. By leveraging these experiences, brands can increase customer engagement, drive sales, and construct brand awareness.
Measurement and Implementation
The guide provides beneficial measurement criteria for AR campaigns, allowing marketers to effectively track the success of their efforts. It also offers guidance on how one can start with AR marketing, including tips about creating effective AR experiences and measuring their impact. By following these guidelines, marketers can be sure that their AR campaigns are successful and supply a powerful return on investment.
Leadership and Expertise
The IAB’s AR Marketplace Board is led by Zoë Soon, vice chairman of the IAB Experience Center, and its co-chairs include representatives from major firms resembling Snapchat, Facebook, Google, and Unity. The working group also consists of experts from various industries, including promoting, technology, and media. These individuals bring a wealth of information and experience to the table, providing helpful insights and guidance for marketers.
Key Members of the IAB’s Working Group
Some notable members of the IAB’s working group include:
- Jonathan Frohlinger, founder and CEO of Big Happy
- Tony Gemma, head of world ad creative technology and innovation at Verizon Media
- Andrew Klein, director of content innovation at Spark Foundry, Publicis Media
- Keith Soljacich, vice chairman and group director of experiential technology at Digitas North America
- Yinka Taiwo-Peters, product monetization at TikTok
- Aharon Wasserman, deputy head of research and development at The New York Times
Data and Statistics
The IAB cited data from various sources, highlighting the growing importance of AR in promoting. With nearly all of top brands already utilizing AR, it is obvious that this technology is becoming a key component of successful marketing strategies.
Conclusion
In conclusion, the IAB’s AR Buyer’s Guide provides a helpful resource for marketers seeking to leverage the ability of augmented reality of their promoting efforts. By understanding the advantages, varieties of experiences, and measurement criteria for AR marketing, brands can create effective and fascinating campaigns that drive results. As the usage of AR continues to grow, it is crucial for marketers to remain ahead of the curve and incorporate this technology into their strategies. With the guidance of the IAB and its expert members, marketers can unlock the complete potential of AR and take their promoting to the subsequent level.
