Introduction to IKEA’s Augmented Reality
Even once you’re armed with precise measurements, attempting to imagine exactly how that stunning recent sofa will look in your lounge just isn’t a straightforward task. It will due to this fact come as no surprise that leading retailer IKEA has found that 14 percent of its customers find yourself taking home furniture which seems to be the unsuitable size for its intended location. Thanks to augmented reality, customers of the Swedish home furnishings giant can now check out select products of their homes with the assistance of a printed catalog, a mobile app, and a smartphone or tablet.
How to Use the New Service
To use the brand new service, customers might want to download the free 2014 IKEA Catalog App for iOS or Android. After launching the app, a smartphone or tablet camera is used to zone in on an orange cross to the underside right of chosen product pages. An icon will appear on the device display, which provides users access to the AR mode. The app then instructs the user to shut the printed version of the catalog and place it within the spot where the shopper intends to place the brand new furniture. The approximate dimensions of the virtual furniture are based on the dimensions of this physical, real-world IKEA catalog.
Bringing Furniture to Life
The camera wakes up again and a product outline appears within the frame. This could be rotated, repositioned, and manipulated in order that it looks excellent, before confirming the choice from a scrollable list. Finally, a virtual version of the brand new sofa, desk, or bookcase with the room within the background is shown onscreen. This feature allows customers to see exactly how the furniture will look of their home, reducing the chance of shopping for something that does not fit.
Having Fun with Augmented Reality
As well as the intense business of room design, users may also have some fun with the system. IKEA has also treated over 50 pages of the brand new catalog to enhanced content, giving mobile device users access to additional product information, 360-degree room views, and videos. This feature just isn’t only useful but additionally entertaining, allowing users to get creative with their room design.
Additional Features
The recent catalog and app also include other features that make it easy for patrons to design their space. With the app, users can access a wealth of data about IKEA products, including videos and 360-degree views. This allows customers to make informed decisions about their purchases and reduces the chance of shopping for something that does not meet their needs.
Conclusion
IKEA’s augmented reality feature is a game-changer for patrons trying to design their space. With the power to see exactly how furniture will look of their home, customers could make informed decisions and reduce the chance of shopping for something that does not fit. The feature can also be fun and entertaining, allowing users to get creative with their room design. Whether you are trying to furnish a brand new home or simply wish to update your existing space, IKEA’s augmented reality feature is certainly value testing.
