Introduction to The Ordinary’s New Body Care Collection
The Ordinary, a preferred and reasonably priced skincare brand, has recently launched a face-grade collection of body care products. To promote this exciting launch, the brand has created an interactive augmented reality (AR) mural that is sure to grab the eye of consumers focused on whole-body care.
What Sets The Ordinary’s Body Care Products Apart
The brand’s mural encompasses a striking reminder that "91% of your skin is in your body," emphasizing the importance of caring for the skin beyond just the face. The recent body care products, including a lotion, serum, and emulsion, are designed to deliver exceptional care to the skin below the neck. Each product is formulated with purposeful ingredients that work together to offer one of the best possible results.
Exploring The Ordinary’s AR Experience
To bring the brand new body care products to life, 360-marketing agency One Agency used specialized motion design and web development to create 3D models of every product. This modern approach allows consumers to interact with each product in a virtual environment, learning more in regards to the ingredients and easy methods to use the formulas for optimal results. By scanning a QR code, passersby in London can unlock the AR experience and explore The Ordinary’s recent body care collection in a fun and interesting way.
Winning Best-Sellers from The Ordinary
As an added incentive, consumers who take part in the AR experience may have the prospect to win best-sellers from The Ordinary. This exciting opportunity is bound to draw fans of the brand and introduce recent customers to the advantages of The Ordinary’s reasonably priced and effective skincare products.
Conclusion
The Ordinary’s recent body care collection is an exciting development on this planet of skincare, offering consumers a spread of face-grade products designed to take care of the skin below the neck. With its modern AR experience and interactive mural, the brand is promoting a whole-body approach to skincare that is sure to resonate with consumers. By emphasizing the importance of caring for 91% of the skin, The Ordinary is encouraging customers to think beyond just facial skincare and explore the advantages of a comprehensive skincare routine.
