Introduction to Augmented Reality
It’s been nearly five years since Snap Inc., which owns the app Snapchat, went public on the New York Stock Exchange. And last week, for the primary time ever, Snap reported a quarterly profit. The company also said that 319 million people at the moment are using Snapchat every day, up 20% from the yr before. One of the things Snap is thought for is augmented reality — as in, using a tool so as to add something to what’s actually there. And Snapchat’s growth might be an indication of an augmented future.
The Rise of Augmented Reality
During the pandemic, numerous people tried augmented reality. Though not all the time on purpose. Remember the lawyer in Texas who unintentionally got a kitten filter stuck when he appeared virtually in court? He did eventually work out the way to get the cat filter off and it’s a very good example of how people became willing to experiment, in response to Forrester analyst James McQuivey. “The pandemic really put everyone in a spot where those tools became front and center to how they lived their lives,” he said.
Business Possibilities
Now, there’s more demand for those tools. Augmented and virtual reality designer Andre Elijah, who runs his own studio, said his work has evolved from creating games for corporations like Snap and Fortnite to helping people shop. “Now it’s became a digital storefront where you possibly can do virtual trials of garments and press the button and organize them,” Elijah said. That form of augmented reality has numerous business possibilities. “It allows people to see a brand new layer of understanding around what they may buy,” said Joseph Turow, a professor of communication who studies marketing and digital media on the University of Pennsylvania. “I believe corporations try to figure this out.”
Bringing People Closer to Brands
Augmented reality may bring people closer to brands. Chad Eikhoff runs TRICK 3D, which designed an app for Delta Air Lines. “They have a museum called the Delta Flight Museum that showcases their history and experiences with old aircraft,” he said. “So we’re launching the augmented reality app that assists once you visit the airline to bring those exhibits to life.” So, when people visit the museum in Atlanta, they’ll view an actual plane, delay their phones and see a virtual Delta pilot or flight attendant start talking to them.
The Future of Augmented Reality
But people may not all the time be tied to their phones, which is why corporations are working on augmented reality glasses. For now though, Forrester analyst James McQuivey said the technology just isn’t adequate. “I don’t think we’re there yet. I don’t even know that we have now the BlackBerry of those devices yet. We’re within the Nokia stage, let’s call it that.” That is to say, it’s still early days. McQuivey said that when those augmented reality glasses are adequate, we would wear them on a regular basis.
Conclusion
In conclusion, the expansion of Snapchat and the increasing demand for augmented reality tools are signs of an augmented future. As technology improves, we will expect to see more modern applications of augmented reality in various industries, including retail, marketing, and education. With the potential to bring people closer to brands and enhance our day by day experiences, augmented reality is an exciting and rapidly evolving field that’s value maintaining a tally of. As corporations proceed to experiment and put money into augmented reality, we will expect to see latest and modern applications of this technology within the years to return.
