Karta Secures $1.1m in Funding for Metaverse Marketing Services despite Market Interest Drop
Karta, a London-based startup specializing in metaverse marketing services, has defied market trends by securing $1.1m in funding despite a recent decline in interest in the technology. Founded in 2021, Karta assists brands and artists in creating marketing campaigns within virtual spaces, working with platforms such as Roblox, Fortnite, and Decentraland.
The startup has already collaborated with major brands like Unilever and Amazon Music to develop advertising opportunities in the metaverse. Karta’s co-founder, Erik Londré, expressed gratitude for the support received from industry leaders, emphasizing the tangible results being achieved in the metaverse.
With plans to expand its team, develop its platform, and explore new markets, Karta is poised for growth in the evolving landscape of virtual marketing. Despite a recent downturn in metaverse interest following Facebook’s rebranding to Meta, investor enthusiasm remains, with Apple’s upcoming mixed reality headset expected to reignite interest in virtual and augmented reality.
GameTech Ventures, the lead investor in Karta’s seed round, praised the startup for its innovative approach to creating immersive brand experiences on gaming platforms. Partner Lachlan Gowrie-Smith commended Karta for pioneering deep consumer engagement through rich experiences and community-focused initiatives.
As the metaverse continues to evolve and attract attention from both investors and brands, Karta’s success serves as a testament to the potential of virtual marketing in shaping the future of digital engagement.
