How Retailers Are Using Tech to Stay Ahead
At a time when many retailers are closing stores and shedding employees, some brands are turning to technology to create unique experiences that attract customers. One such brand is Kate Spade, which has used augmented reality to create a one-of-a-kind experience for purchasers at its latest flagship store in Paris.
Kate Spade’s Augmented Reality Experience
The "Joy Walks" experience, created by Tapage’s Little Paris app, offers an interactive journey through Paris with a reward at the tip. Users can follow a map with three popular fashion influencers as guides, and are available across real-world locations with fun visuals, equivalent to flamingos standing within the Seine or a New York City cab cruising down a street. When they arrive on the Kate Spade store, they’re rewarded with a set of branded pins.
The Rise of Augmented Reality in Retail
Brick-and-mortar retailers are facing tough competition from online retailers like Walmart and Amazon. To stay ahead, many are turning to revolutionary technology experiences like augmented reality. Toys R Us, which recently filed for bankruptcy, has launched a brand new campaign that features an augmented reality app, experiences for adults, and TV spots. The app, Play Chaser, goals to get kids and their parents back into Toys R Us stores by turning store visits into virtual playgrounds.
The Future of Augmented Reality
The recent launch of Apple’s ARKit and Google’s ARCore is an indication that augmented reality technology is in high demand. Revenue for augmented reality devices and content is projected to succeed in $36.4 billion by 2023, in line with Forbes. This technology is getting used by marketers across categories and industries, from fashion to foods and drinks.
Examples of Augmented Reality in Action
Patrón Spirits is one brand that has launched an AR-powered app, which allows users to move themselves to a virtual world on the Hacienda Patrón in Jalisco, Mexico. The app, which debuted on the Apple App Store, gives users a singular and immersive experience. Adrian Parker, vice chairman of promoting at Patrón Spirits, believes that this technology is a significant moment for the longer term of experiential marketing.
What’s Next for Augmented Reality
As the technology continues to evolve, we are able to expect to see much more revolutionary uses of augmented reality in retail and beyond. From virtual try-on to immersive brand experiences, the chances are infinite. With the rise of augmented reality, retailers and types have the chance to create unique and fascinating experiences that attract customers and set them other than the competition.
Conclusion
In conclusion, augmented reality is becoming an important tool for retailers and types trying to stay ahead in a competitive market. With its ability to create unique and immersive experiences, AR helps brands like Kate Spade and Patrón Spirits to attach with customers in latest and revolutionary ways. As the technology continues to evolve, we are able to expect to see much more exciting developments on the earth of augmented reality.
