Make My Day Launches Augmented Reality Performance Marketing Agency with Global Ambitions
Make My Day, an augmented reality performance marketing agency, has officially launched with the goal of providing AR campaigns at scale for global brands. Backed by We Are Social, Make My Day aims to revolutionize the way marketers utilize AR in their campaigns.
The agency plans to move beyond one-off AR executions and instead focus on creating multi-platform campaigns that align with broader marketing strategies. Make My Day takes a platform agnostic approach, working with brands on AR activations across various social networks including Facebook, Instagram, and TikTok. Additionally, the agency has partnered with Snap to offer its unique AR approach to the app’s performance and brand marketing partners.
Leading the charge at Make My Day is Managing Director Will Scougal, who brings seven years of experience from Snap, where he played a key role in launching AR globally. Mark Carroll, formerly of Pinterest, has also joined Make My Day as co-founder and strategy director.
Based in We Are Social’s UK office, Make My Day will have access to the agency’s team of social experts, allowing for collaboration across departments such as creative, design, and production. Scougal will report to We Are Social’s UK CEO, Jim Coleman.
In a statement, Scougal expressed excitement about the potential of AR in delivering real business results, emphasizing the importance of connecting brands with consumers through meaningful AR experiences. He highlighted the agency’s focus on using AR to drive engagement and deliver results in a rapidly evolving digital landscape.
Jim Coleman, UK chief executive of We Are Social, praised Scougal’s expertise in AR and predicted that Make My Day has the potential to disrupt the advertising industry. With growing demand for AR from clients, Coleman believes that AR will have a transformative effect on the marketing ecosystem.
Overall, Make My Day’s launch signals a new era in AR marketing, with a focus on scalability, strategic planning, and delivering impactful results for global brands.
