Lego’s AR Snow Throw Contest Encourages Playful Competition This Holiday Season
Lego Launches AR Snowball Throwing Contest for Holiday Season
Lego is bringing a playful and competitive spirit to the holiday season with the launch of an augmented reality (AR) “Snow Throw” snowball throwing contest. The contest, part of Lego’s “Play is Your Superpower” campaign, is taking place in the store windows of Lego’s flagship locations in New York and London.
Shoppers are invited to participate in the Snow Throw challenge by flinging digitized snowballs to see which city can throw the most. A live leaderboard in each store will keep track of the scores, adding an element of excitement and friendly competition to the holiday shopping experience.
The Snow Throw contest will be live throughout the holiday season, allowing shoppers to engage in a fun and interactive activity while visiting the Lego stores. This initiative showcases how brands like Lego are leveraging emerging technologies like AR to enhance their seasonal marketing efforts and create memorable experiences for consumers.
In addition to the Snow Throw challenge, Lego is also running its annual Build to Give initiative, encouraging consumers to build a heart from Lego bricks and share it on social media with the hashtag #BuildtoGive. For each post, Lego will donate a Lego set to a child in need, spreading joy and holiday cheer to those less fortunate.
Overall, Lego’s holiday campaign aims to bring families together through the power of play and creativity, reinforcing the brand’s commitment to fostering imagination and connection during the festive season.
