Introduction to Virtual Reality Marketing
Virtual Reality (VR) is a technology that has been gaining popularity over time, with 56% of consumers feeling that it’s overrated, in response to a survey by Elastic Path. Despite this, many brands have been adopting VR of their marketing plans, while others still have their doubts. In this text, we are going to discuss 4 examples of virtual reality marketing to allow you to learn from the successes and failures of brands which have dared to make use of this technology.
What is Virtual Reality Marketing?
VR technology requires significant investment to start with, but subsequently, its advantages are plenty. It might help create compelling, gripping, and immersive experiences that may engage customers. B2B industries can tap into the potential of VR to create demos for giant or expensive equipment. Many brands have dabbled with VR for his or her marketing campaigns and churned out immersive content. But, many haven’t been in a position to use VR to its full potential.
Examples of Virtual Reality Marketing
VR has primarily been used for product demonstration, increasing buyer awareness, and crafting personalized experiences where customers can get a appear and feel of a product and its function. Here are some examples of virtual reality marketing to assist improve your VR campaigns and generate a buzz amongst your customers.
1. Audi’s Experience Ride
Audi is stepping up its game with Holoride, in its e-tron SUV. In an try and make vehicle experiences unique and immersive for back-seat passengers, who feel commuting is a waste of time. Audi’s recent in-car VR setup is reversing the VR approach, where the real-life vehicle movements determine the onscreen movements of the VR setup. Passengers can placed on VR goggles to experience Marvel’s Avengers: Rocket’s Rescue Run, where they’re aboard a spaceship being steered through an asteroid field. The VR experience is formed with each bend, acceleration, steer, or break along the way in which.
2. Facebook Spaces VR App
With Facebook’s VR app, Facebook Spaces, a user can interact with up to 3 of their friends using a VR device. Users can go pass though VR, connect with friends, customize appearances, capture moments, share memories, and rather more with Facebook Spaces. However, Facebook’s CEO, Mark Zuckerberg, was criticized for using the app to broadcast a tour of Puerto Rico after Hurricane Maria, with many individuals feeling that he was exploiting the disaster.
3. TOMS Virtual Giving Trip
TOMS, a shoe brand, created a VR video that virtually took viewers to across Peru, where their Giving Partners spend time with the youngsters who received the gift. The campaign immediately drew an emotional connect with the viewers and customers could virtually meet the youngsters who benefited from their purchases. This campaign showed how buying TOMS shoes helps someone world wide by matching customers’ shoe purchases with a giveaway to those in need.
4. McDonald’s Happy Goggles
McDonald’s created a Happy Meal Box that would transform right into a VR headset called Happy Goggles, using Google CardBoard. Customers could use their Happy Meal Boxes turned Happy Goggles to play an animated skiing-racing game “Se upp i backen” on their smartphones. Happy Goggles were a natural fit as children expect a toy of their Happy Meal Box.
Key Takeaways for Marketers
Virtual Reality may be slow to get within the groove of the marketing mix but don’t write it off your strategy just yet. There are quite a few examples of virtual reality that hit the proper chord with audiences and a number of which have crashed and burned. But, as with other marketing campaigns, VR campaigns ought to be meticulously planned to cater to audience requirements while maintaining sensitivity for an emotional connect. Here are 4 lessons we loved from the above examples of virtual reality in marketing:
- Keep innovating to make day-to-day customer experiences unique and enjoyable.
- Think before you associate your brand with a sensitive situation. And for those who make a mistake, be prompt to apologize, as a substitute of radio silence.
- Generosity and empathy go a good distance in constructing customer relationships and establishing their trust in your brand.
- Even a low budget idea can bring happiness to your customers. Observe and be creative to maintain your customers coming back to you.
Conclusion
Virtual reality marketing is a strong tool that might help brands create immersive and fascinating experiences for his or her customers. While it might require significant investment, the advantages are plenty. By learning from the successes and failures of brands which have dared to make use of VR, marketers can create effective VR campaigns that generate a buzz amongst their customers. Whether it’s through product demonstrations, personalized experiences, or emotional connections, VR has the potential to revolutionize the way in which brands interact with their customers. So, don’t write off VR just yet, and consider how it may possibly be used to boost your marketing strategy.
