Introduction to Lexus’s New App
Lexus has released a brand new app that enables mobile consumers to get an immersive preview of the 2021 IS, a redesign of the luxurious carmaker’s sedan. The app, called Lexus AR Play, uses augmented reality (AR) technology to let users explore a virtual 360-degree version of the automotive. With this app, users can walk across the automotive, open and shut the doors and trunk, and look contained in the interior.
Features of the App
The app has several features that make it interactive and fascinating. It has a gamification feature that lets people virtually drive the IS as if it were a remote-control toy. Users can even customize the looks of the virtual automotive with eight different color schemes and hearken to an audio narration that explains its design, performance, and safety features. Additionally, the app has 3D cutaways of key technical features, corresponding to the engine and chassis, and allows users to capture photos to share on social media.
How the App Works
Lexus AR Play is out there to download from Apple’s App Store and Google Play. The app is designed to present potential automotive buyers a novel and immersive experience of the IS sedan, which can arrive on dealer lots this fall. By using AR technology, Lexus goals to interact customers and encourage them to take a fresh have a look at the luxurious sedan.
The Benefits of AR Technology
AR technology has been increasingly utilized in marketing to offer customers with an immersive experience. It allows customers to interact with products in a more engaging way than traditional videos or still images. According to researcher International Data Corp. (IDC), spending on AR and virtual reality (VR) is predicted to extend by 79% to $18.8 billion worldwide this yr. AR/VR technologies have been effective in product demonstrations for various brands, including cosmetics, fashion, automotive, and residential decorating.
Other Examples of Immersive Experiences
Lexus shouldn’t be the one carmaker to develop immersive experiences for consumers. Acura released a video game based on its "Less Talk, More Drive" campaign, while Toyota rolled out a Spanish-language AR mobile ad for its 2020 Corolla. Mercedes-Benz also released an AR filter on Instagram, and BMW created a 3D automotive ad on Snapchat. These examples reveal the growing trend of using immersive technologies to interact customers and supply them with unique experiences.
Conclusion
In conclusion, Lexus’s latest app, Lexus AR Play, provides an immersive and interactive experience for potential automotive buyers. By using AR technology, Lexus goals to interact customers and encourage them to take a fresh have a look at the luxurious sedan. The app’s features, corresponding to gamification and 3D cutaways, make it a novel and fascinating experience. As using AR technology continues to grow, we are able to expect to see more progressive and immersive experiences from brands in the longer term.
