Introduction to Augmented Reality
Augmented reality makes brands more tangible to consumers — and useful in the true world. When users can touch, hold, and interact with mobile creative, that’s AR opening the door to energetic participation with the experiences served.
How Augmented Reality Works
Location-based promoting is the talk of the town today and augmented reality is here to make the experience more vigorous and enjoyable. Imagine the fun of pointing the camera in your phone at a line of retailers and see the day by day deals on offer inside. This is the ability of AR. Today most smartphones have the aptitude to support apps that use AR. AR is a technology that superimposes digital information on whatever you’re through the phone’s camera.
The Role of Location Intelligence
Utilizing the technology HERE is creating recent stories in location intelligence in augmented reality. Taking things to recent scales, it’s paving the way in which for the long run in automotive. Instead of being a few single capability, the augmented reality story of HERE bundles together 4 distinct areas, these include the inspiration of location intelligence, introducing the high-definition map you wish for autonomous cars, creating living maps that heal themselves as conditions change, and enabling closer integration of HERE Open Location Platform with in-car software assets.
Practical Applications of Augmented Reality
Within the app, one can move in near see HERE True Vehicles move through a cityscape to create precise 3D maps of the environment. From above, they will learn the way a connected vehicle detects and reports a patch of ice on the road, and the way that information is spread to other connected vehicles. From the perspective of a driver, he can see how in-car software delivers key information, enabling more informed decisions as they traverse the roadway.
The Future of Augmented Reality
Location unlocks the potential of AR in ways lots of us hadn’t fully imagined one 12 months ago. Companies like HERE are making regular progress, unveiling interesting options, nevertheless, the probabilities remain limitless!
Conclusion
In conclusion, augmented reality is a strong tool that’s changing the way in which we interact with brands and the world around us. With its ability to superimpose digital information on real-world environments, AR is opening up recent possibilities for location-based promoting, automotive, and other industries. As technology continues to evolve, we are able to expect to see much more progressive applications of AR in the long run.
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About the Author
Shimonti Paul, Associate Editor, Geospatial Media and Communications. When asked, when are you at your creative best? I could cheerily say, “Hey! Who needs an ambiance? I just need a thought!”
