L’Oréal’s Leap into Beauty Technology
L’Oréal, a widely known beauty company, has been making significant moves within the tech world. In 2018, they acquired ModiFace, a pacesetter in using augmented reality (AR) and artificial intelligence (AI) in the sweetness industry. This acquisition marked the start of L’Oréal’s journey into creating progressive beauty technologies.
Introduction to AR and AI in Beauty
Following the acquisition, L’Oréal launched several products that use AR and AI to boost the sweetness experience. One of those products is the StyleMyHair mobile app, which allows users to virtually check out different haircuts, colours, and styles using their smartphones. The app uses a face tracker algorithm that detects face shape and hairstyle, applying the specified style and virtual color in real-time. It even uses location technology to indicate users the closest hair salons where they will get their hair styled immediately.
Virtual Try-On and Skin Diagnostics
L’Oréal also introduced an AI-powered skin diagnostic tool called Vichy SkinSeek the advice of AI. This mobile app service measures skin aging from a single selfie. The app uses an algorithm that grades facial expression against a database of 10,000 graded images, tracking seven major aging signs to deliver a personalised skin assessment and prescription. This technology is a major step forward in personalized skincare, allowing users to know their skin higher and take targeted actions to enhance it.
Smart Skincare with Perso
In January 2020, L’Oréal introduced Perso, a sensible skincare at-home assistant. Perso is a hardware and software system that creates personalized skincare formulas using AI technology. It uses Breezometer geo-location data to evaluate local environmental conditions that may influence the state of the user’s skin, including weather, temperature, pollen, UV index, and humidity. With regular use, Perso’s AI platform can assess skin conditions over time, offering increasing levels of personalization.
Conclusion
L’Oréal’s foray into beauty technology, especially with the acquisition of ModiFace, has led to the event of progressive products like StyleMyHair, Vichy SkinSeek the advice of AI, and Perso. These products are changing the best way people experience beauty, making it more personalized and accessible. With the combination of AR, AI, and site technology, L’Oréal is setting a brand new standard in the sweetness industry, offering consumers a more engaging and effective strategy to manage their beauty and skincare routines. As technology continues to evolve, it is going to be exciting to see how L’Oréal and other beauty corporations leverage these advancements to create much more progressive services and products.
