Introduction to Augmented Reality in Luxury Shopping
Augmented reality (AR) is changing the best way we shop, especially in the posh market. In April 2023, Snap Inc launched its own AR mirror as a part of its AR Enterprise Services (ARES), a service designed to assist businesses use AR tools to reinforce customer experiences. Geoffrey Perez, global head of luxury at Snap, believes that AR could make stores more exciting for patrons, while also providing a seamless and convenient option to try on products virtually.
The Benefits of Virtual Try-On
Virtual try-on powered by AR allows consumers to try on products within the comfort of their very own homes, without the necessity to physically visit a store. This feature has been found to be particularly useful, with 67% of consumers reporting that it allows them to try on products within the comfort of their very own homes, and 63% saying that it enables them to try on as many products as they like. Additionally, AR technology will help consumers with disabilities, providing them with more flexibility and peace of mind when researching products.
Higher Consumer Awareness
AR try-on has a better level of consumer awareness in comparison with other digital innovations akin to metaverse platforms and blockchain traceability. This makes it a horny option for brands looking to take a position in recent technology. By understanding the needs of luxury consumers and the utility they seek from recent tech tools, brands could make informed decisions about where to prioritize their budget.
Measuring Success with AR
The adoption of AR is changing the best way brands measure success. Maghan McDowell, senior innovation editor at Vogue Business, notes that brands are transitioning to metrics which are more comparable to metaverse experiences than to social media or e-commerce. This includes aspects akin to the number of people that try the experience, time spent, brand affinity, and likelihood of returning to the experience. By using these metrics, brands can gain a greater understanding of the impact of AR on their business.
The Future of AR in Luxury Shopping
The potential for richer engagement with AR in the longer term is vast. The addition of AI clienteling, voice commerce, and virtual influencers could make AR an excellent more critical tool for bridging physical and virtual channels. By enabling virtual channels to change into increasingly more shoppable, AR could revolutionize the best way we shop, making it a more immersive and fascinating experience.
Conclusion
In conclusion, AR is a strong tool that’s changing the best way we shop, especially in the posh market. With its ability to offer seamless and convenient virtual try-on experiences, higher consumer awareness, and recent ways to measure success, AR is a horny option for brands looking to take a position in recent technology. As the technology continues to evolve, it can be exciting to see how AR shapes the longer term of luxury shopping. The survey conducted by Vogue Business, which included 1,151 luxury consumers aged 18-65 within the UK, provides precious insights into the needs and preferences of luxury consumers, and highlights the importance of AR in the posh market.
