Introduction to Las Vegas Tourism
The city of Las Vegas is seeking to attract more visitors through using advanced technologies akin to augmented reality, virtual reality, and artificial intelligence. The Las Vegas Convention and Visitors Authority (LVCVA) has a marketing and promoting budget of $102 million, which might be used to advertise town as a leisure and business destination.
The Hypervegas.3 Campaign
A team of executives from R&R Partners, the LVCVA’s promoting and marketing consultant, has developed a multiplatform brand awareness and marketing campaign called "Hypervegas.3." This campaign is designed to supply record visitation to town in 2020. The team presented their strategies to a five-member LVCVA committee, showcasing the varied ways they plan to achieve potential visitors.
Reaching Different Audiences
The campaign will goal 4 different demographics: Generation X, Baby Boomers, Generation Z, and Millennials. Each demographic consumes media and makes travel decisions in another way, making it difficult to design effective marketing messages. The campaign will use a wide range of channels, including television ads, paid digital and social media, media influencers, and website and email programs.
New Attractions and Events
Las Vegas is expecting quite a lot of latest attractions to open in 2020, including Allegiant Stadium, latest convention facilities, and the Resorts World Las Vegas resort. The city may also host the NFL draft within the spring, which is predicted to attract tens of hundreds of individuals. These latest attractions and events will provide a large boost to town’s tourism industry.
Record Visitation Expected
Las Vegas had record visitation of 42.9 million people in 2016 and record convention attendance of 6.6 million in 2017. With the rise in hotel room capability and convention space, town is expecting to interrupt these records in 2020. Through July, visitation is already 0.3 percent ahead of the 2018 pace.
The Challenges of Marketing Las Vegas
Marketing Las Vegas is becoming increasingly complicated because of the changing ways people devour information. Attention spans are shorter, and trends change quickly. The city’s marketing team must have the ability to adapt to those changes and design effective marketing messages that reach multiple audiences.
The Importance of Technology
The use of technologies akin to augmented reality, virtual reality, and artificial intelligence will play a vital role within the Hypervegas.3 campaign. These technologies will allow town to create immersive and interesting experiences for potential visitors, showcasing town’s attractions and events in a novel and exciting way.
Conclusion
The city of Las Vegas is poised to interrupt tourism records in 2020, because of using advanced technologies and a multiplatform marketing campaign. With a wide range of latest attractions and events opening, town is expecting a large boost to its tourism industry. The Hypervegas.3 campaign will play a vital role in promoting town and attracting more visitors. By using a mixture of traditional and digital marketing channels, town’s marketing team is confident that they will reach multiple audiences and showcase town’s unique experiences.
