Introduction to a New Era of Advertising
The world of promoting is consistently evolving, and two well-established brands, Esquire and The Macallan, are pushing the boundaries of innovation. Esquire, a magazine that has been in publication since 1933, is teaming up with The Macallan, a whisky brand founded within the 1800s, to bring a novel experience to readers.
A New Dimension in Advertising
The November issue of Esquire, featuring Matthew McConaughey on the quilt, comes with a special bonus for readers. By using the free Aurasma app, readers can watch a Macallan whisky ad in 3-D augmented reality. This technology brings the ad to life, allowing readers to interact with it in a very latest way. The ad features Esky, Esquire’s mascot, pouring a glass of The Macallan’s latest scotch mix, Double Cask 12 Years Old.
How it Works
The Aurasma app uses augmented reality technology to bring the ad to life. By scanning the page with the app, readers can see Esky come to life and pour a glass of whisky. This technology has the potential to revolutionize the best way advertisers reach their audience, especially for print magazines trying to expand their reach beyond the page.
The Future of Print Advertising
This partnership between Esquire and The Macallan could possibly be an enormous step forward for advertisements within the digital age. As increasingly people eat media online, print magazines are in search of latest ways to interact with their readers. By incorporating augmented reality technology into their ads, print magazines can offer a novel experience that online ads cannot match.
Reaching a New Audience
The use of augmented reality technology in promoting has the potential to appeal to a brand new generation of readers. Teens and young adults are already conversant in this technology, using it in games and social media. By incorporating it into print ads, magazines like Esquire can reach a younger audience and stay relevant in a rapidly changing media landscape.
Conclusion
The partnership between Esquire and The Macallan is an exciting development on the earth of promoting. By using augmented reality technology to bring ads to life, print magazines can offer a novel experience that sets them other than online ads. As this technology continues to evolve, we are able to expect to see more progressive and interactive ads in the longer term. The way forward for print promoting is looking vivid, and it’s going to be exciting to see how other brands follow within the footsteps of Esquire and The Macallan.
