Meta Platforms Inc. to Introduce New Augmented Reality Prototype: Mark Zuckerberg Teases “Full Holographic” Glasses

Meta Platforms Inc. (META) is gearing up to unveil a new augmented reality prototype that has left early testers feeling “giddy,” according to CEO Mark Zuckerberg. In an interview with YouTuber Kane Sutter, Zuckerberg hinted at the upcoming release of Meta’s “full holographic” glasses, internally known as Project Orion.

Zuckerberg expressed excitement about the positive reactions from those who have seen the prototype, stating that he is eager to showcase it to a wider audience. The first version of these AR glasses is expected to be revealed at Meta’s annual Connect conference this fall, with a focus on developing the consumer version rather than selling the prototype.

While acknowledging that the prototype may not be the most stylish due to its thicker frames to accommodate the AR technology, Zuckerberg assured consumers that it is unmistakably glasses and not a headset like Meta’s Quest or Apple Vision Pro. He also mentioned that in the future, holographic technology may become smaller and more lightweight.

The demonstration of this cutting-edge technology could generate excitement around Meta’s continued investment in the AR sector. Meta’s Reality Labs division, responsible for developing VR and AR wearables, has received significant funding to push the boundaries of technology.

Despite the ongoing product development efforts and investments in the Reality Labs division, Meta reported strong first-quarter revenue growth. The company’s commitment to innovation and pushing the boundaries of technology is evident in its continued investment in AR and VR technologies.

As Meta prepares to unveil its latest AR innovation, tech enthusiasts and consumers alike can look forward to experiencing the future of augmented reality firsthand. Stay tuned for more updates on Meta’s groundbreaking AR glasses and other tech developments by subscribing to the Benzinga Tech Trends newsletter.