Introduction to Meta’s New Smart Glasses
During a recent earnings call, Mark Zuckerberg announced the upcoming release of recent smart glasses products later within the yr. Reports suggest that Meta plans to boost its smart glasses lineup with two additional models: one under the Oakley brand with functionalities akin to the present Ray-Ban Meta Smart Glasses, and one other more premium version equipped with a heads-up display. While discussing Meta’s financial outcomes for the primary quarter of 2025, Zuckerberg highlighted these developments, marking the primary official confirmation of the upcoming products.
Partnership with EssilorLuxottica
EssilorLuxottica, a distinguished eyewear manufacturer, has been in partnership with Meta since 2019, a collaboration that was prolonged well into the following decade in 2024. The partnership has notably included brands like Ray-Ban and Oakley, with the present product image featuring the Ray-Ban Meta Smart Glasses. “Later this yr, we sit up for launching some thrilling latest products in collaboration with EssilorLuxottica, which not only broaden this category but in addition introduce advanced technological features to the glasses,” Zuckerberg stated through the call.
Increasing Popularity of Meta’s AI-Enhanced Eyewear
The Ray-Ban Meta Smart Glasses have seen significant sales growth, with sales tripling over the past yr. An internal all-hands meeting earlier this yr leaked information where Zuckerberg mentioned sales figures surpassing a million devices in 2024 alone. Francesco Milleri, CEO of EssilorLuxottica, confirmed a complete of two million units sold as of February, following the product’s initial launch in October 2023. Meta’s Chief Financial Officer, Susan Li, shared insights into the buyer engagement with these smart glasses, “The Ray-Ban Meta AI glasses are experiencing robust traction, witnessing a fourfold increase in monthly lively users in comparison with last yr, with the usage of voice commands rising much more rapidly as consumers utilize them for inquiries and controlling the glasses.”
Challenges in Reality Labs’ Revenue
Despite the positive developments in smart glasses, Reality Labs, Meta’s division liable for developing VR headsets and AI glasses, reported financial losses. Last quarter, the division posted revenues of $412 million but suffered a considerable operating lack of $4.2 billion. Since the launch of Meta Quest 3 and Ray-Ban smart glasses in 2023, Reality Labs saw a gradual revenue increase, which unfortunately reversed in the primary quarter of 2025. Revenue dipped by six percent year-over-year, attributed primarily to declining Meta Quest sales, though somewhat mitigated by the rising sales of Ray-Ban Meta AI glasses.
Conclusion
In conclusion, Meta’s latest smart glasses products are set to revolutionize the tech industry. With the upcoming release of two latest models, one under the Oakley brand and one other premium version with a heads-up display, Meta is predicted to further enhance its smart glasses lineup. The increasing popularity of Meta’s AI-enhanced eyewear, with sales of the Ray-Ban Meta Smart Glasses tripling over the past yr, is a positive sign for the corporate. However, Reality Labs’ revenue challenges must be addressed to make sure the long-term success of Meta’s smart glasses products. As the tech industry continues to evolve, it is going to be exciting to see how Meta’s latest smart glasses products perform available in the market.
