Introduction to Augmented Reality Outdoor Campaign
The project, led by UM Singapore and Grain & Pixel, has launched an modern augmented reality technology campaign together with the Great Singapore Sale (GSS) involving most retail stores on Orchard Road. This campaign goals to interact MasterCard holders in a novel and interactive way, setting a brand new standard for outdoor promoting.
How it Works
MasterCard holders can take part in the campaign by flashing their card in front of the digital camera embedded within the billboard. This motion navigates them through various promotional offers displayed on the screen also embedded within the billboard. The use of augmented reality technology allows for a dynamic and personalized experience, making the interaction more engaging and memorable.
The Objective Behind the Campaign
According to Clinton Simpson, managing director at UM Singapore, the first goal of the campaign is to be sure that the client’s brand stays top of mind in the course of the Great Singapore Sale, a period known for its competitive marketing environment. Simpson highlighted that that is the primary instance where augmented reality technology has been utilized outdoors, marking a big innovation in promoting strategies.
Partner Perspectives
June Schult, vp and marketing head of Southeast and South Asia of MasterCard Worldwide, expressed enthusiasm for the campaign, stating that MasterCard is all the time in search of latest technologies and applications to reinforce the experiences of its cardholders. This partnership reflects MasterCard’s commitment to innovation and customer engagement.
Campaign Details
- Project: Augmented reality outdoor campaign
- Client: MasterCard Singapore
- Media Agency: UM Singapore
- Managing Director: Clinton Simpson
- Media Team: Junaida Abdul Rahim, Sherlyn Cheong, Stella Lui
- Exposure: Outdoor, digital
Conclusion
The integration of augmented reality technology into outdoor promoting represents a big step forward in interactive marketing. By providing an immersive and personalized experience, this campaign not only captures the eye of potential customers but in addition sets a brand new benchmark for modern promoting. As technology continues to evolve, we are able to expect to see more sophisticated and fascinating campaigns that redefine the boundaries of customer interaction and brand promotion.
